April 2019

The use of video content in social media marketing is growing at an exponential rate. This exploding new medium has led to increased sales and expanded brand awareness for companies of all sizes in nearly every imaginable industry.

Studies show that 82% of consumers have been encouraged to take action after watching a business’ marketing video. The success of video marketing isn’t a secret, 63% of businesses are already using video as a marketing tool and customers are more likely to engage with a video than any other type of post on social media. Fortunately, it’s not too late for businesses to get started, even if they’ve never done video before or have struggled with video in the past. With a focused strategy, businesses can create online video content that will expose their products and services to an entirely new audience.

What is a Brand Awareness Video?

For businesses just beginning to incorporate video content into their online marketing strategies, a brand awareness video is an excellent way to effectively connect with customers and expand overall online reach.

Brand awareness videos come in many shapes and sizes, and what’s right for one company might not be right for yours, but what they all have in common is that they tell a story – your company’s story. Share how your business was able to grow from the ground up, explain the mission statement that has allowed your company to prosper, or share the personality that makes your brand unique. Creating a brand awareness video allows your business to grow its connection to your customers by giving them a snapshot of what means the most to you.

How Brand Awareness Videos Build Your Customers’ Trust

Today, a smart consumer is a cynical one. Consumers have learned to avoid marketing slogans that seem too good to be true by being slower to trust brands than they have in the past. This is important because when it comes to shopping decisions brand trust is a deciding factor for most consumers. According to a survey conducted by InMoment, 88% of consumers surveyed agreed that brand trust was “extremely important” when deciding where to shop, and 66% said that a break in brand trust was one of the biggest reasons they had stopped shopping at a retailer they previously loved.

By creating a brand awareness video your business can create the first layer of transparency between your brand and consumers. Joe Forte wrote in the article ‘5 Strategies for Building Brand Trust Through Video’ that customers, “want to know how the business originated, how it grew and what struggles it had to face. All of these things make the brand memorable and relatable.”

Sharing stories that make your brand unique through this medium can be the first step towards building an authentic relationship with your customers.

Why is a Brand Awareness Video the Right Choice?

Brand awareness videos are a great place to begin if you are looking to elevate your business’ current video strategy. There are 75 million people watching online videos every day in the U.S. alone, but those viewers don’t expect every video to compete with the next superhero blockbuster. A simple and professional brand awareness video can reach a massive audience, and help your customers see your company as more than just a name or logo. A brand awareness video is a great opportunity to let your company’s past pave the way to a brighter future.

To learn more about how video marketing can help your company and get started on your very own company biography video reach out to Millennium Agency today.

About Millennium Agency

Millennium Agency is a national award-winning digital creative, content/PR and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!

Linda Fanaras is the President and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].

While businesses are rapidly increasing their use of social media, blogging, and mobile applications to increase leads and retain clients, email continues to serve as a central e-marketing and communications strategy. Email also proves synergistic with social and mobile e-marketing tactics. By developing targeted email campaigns as part of an overall integrated digital marketing plan, business owners and marketers can generate significant qualified leads, expand client bases, and achieve email marketing success.

Email marketing is as relevant in 2019 as it was 15 years ago. Here’s proof: a recent study of typical daily online activities of adult internet users ranked email as the most popular daily internet activity. Creating targeted email campaigns that communicate, inform, and sell to your customers is an ideal way to leverage the continuing popularity of email. And although search engines and social media platforms are ideal for attracting new customers, email is the most effective, budget-friendly way to maintain and strengthen existing customer relationships over time. As long as you’re messaging a list of recipients who opted in, you’re committing time well spent to an interested audience.

Achieve Email Marketing Success with Relevant Content

Content for email campaigns should be valuable, informative and designed to improve customer loyalty. Achieving email marketing success begins with an effective subject line—to get your message opened—and continues throughout the text of the email in your distinctive, brand or business-specific voice. Email can also work with your blog to share recent posts; it can amalgamate your most interesting social media posts for an audience uninterested in being on social media directly; it can alert people to webinars, deals, and approaching offer deadlines; it can even connect to your influencer marketing campaign.

As with every marketing tactic, email campaigns should complement and enhance existing on- and offline efforts. Therefore, always include links in your email campaigns to your websites, blogs, and social media pages to drive online traffic and engage leads. By maintaining a consistent flow of concise, engaging email content with a clear call-to-action and consistent messaging, you will be cruising comfortably down the road to email marketing success.

Use Segmentation to Target Specific Customers

Deliver more relevant and specific information to your email subscribers by developing separate e-marketing campaigns based on set criteria such as interests, geographic location, demographics, conversion history, purchase history, and more. Segmentation offers subscribers content and offers that appeal directly to them, resulting in higher open rates, click through rates, deliverability rates, and higher conversions.

Experiment with Email Campaign Schedules

Due to the diverse nature of email campaigns, many experts believe that there is no ‘right day’ to send an e-marketing campaign because there are too many factors to consider. Your company, your industry, and your customers all have unique demands and needs. Experiment with sending emails at different times of the day to discover what works best with your audience. Mid-morning and mid-afternoon deliveries often achieve higher open rates, but this can shift based on the particular market and target audience.

About Millennium Agency

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.  Visit www.mill.agency or book time here.  

With over 1 billion websites online today, the competition to bring new visitors to your website and keep returning customers engaged is difficult. Even if you have an interactive, customer-friendly website, how can you ensure prospective and existing clients find your site via search engines before landing on the home page of a competitor? The answer is search engine optimization (SEO) — the process of working your website to a top position in search—and implementing search engine optimized keywords that are relevant to what people are searching for.

Generate a List of of SEO Keywords Relevant to Your Business

Improving your site’s search engine rankings can be achieved with some simple changes. Think about the keywords that the majority of prospects in your market would enter when searching for your business. Target three types of SEO keywords:

Long-tail keywords with three or more phrases.
Informational keywords used to discover information about a particular subject.
Transactional keywords used by customers looking to make a purchase.

By brainstorming combinations of keywords, you can generate a list of potential keywords, add prefixes and suffixes, and combine them into a larger listed using an online tool such as Mergewords.

Find SEO Keywords that will Send Traffic to Your Website

Investigate the competitiveness of your SEO keywords using Google’s Keyword Planner. This tool takes the guesswork out of traffic data and provides the exact number of times each keyword was searched for in Google.

Integrate SEO Keywords in Your Content

Optimize your page title, which describes the subject of your page and shows up as the first line on a search query, by using your target SEO keywords as close to the beginning of the title as possible. Make sure to also include your keywords in your meta description and your subheadings to help searchers determine the relevance of your content.

Add keywords to your page content—most importantly in the first few sentences of each page—plus incorporate variations of your keywords throughout each page. Use keywords in blog posts, image titles and image file names, and any social media via embedded feeds and posts. Incorporate keywords into your site’s URLs, keeping them short and descriptive.

Links are one of the top three SEO ranking factors, so be sure to include SEO keywords in both internal and external links while varying your anchor (clickable) text. Links can also include social media interactions and posts via Facebook, Instagram, Twitter and LinkedIn.

Upgrade Your SEO Marketing by Working with an Agency

SEO marketing is a fundamental part of any business strategy and adding effective SEO keywords to your website is the first step in increasing your website’s rankings, traffic and sales. But sifting through the information relevant to SEO can be overwhelming. If you don’t have the time or inclination for tackling SEO–but want to grow your business–an integrated marketing firm can design and manage an SEO plan that will bolster your online presence and bring in those coveted leads.

About Millennium Agency

Millennium Agency is a full-service digital advertising company with over 20 years of experience managing campaigns across a variety of industries. From video advertising and web design, to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!

In all honesty, you’d probably rather be watching this blog as a video right now. We’re not being modest or self-deprecating, we’re referencing data.

While outstanding blogs are an irreplaceable pillar of any marketing strategy, the data shows that in 2019, online video traffic could account for up to 80% of all consumer internet traffic. Facebook alone is generating more than 8 billion video views daily, and that doesn’t account for YouTube, Instagram, or Snapchat, just to name a few social media platforms that deliver video content to their millions of users.

Take it from data nerds like us, that sort of strategy is a no-brainer.

Text has much more Competition than Video

Whether it’s text messages, social media push notifications, emails filling our inboxes when we wake up, news headlines that shock us throughout the afternoon, or the ever-growing backlog of books piling on our shelves at night, each of us is swimming in a sea of copy. Even if your blogging team is staffed with the Shakespeares, Hemmingways, and Faulkners of the marketing world, it’s still best to not put all your focus into just one form of content marketing.

Video Ads can Boost Your SEO

The fact is, effectively crafted video ads are one of the strongest supports for your blogging efforts. How so? Well, in addition to acting as a way to draw potential customers deeper into your website, online video assets are one of the most efficient ways to supercharge your Google search ranking and rise above the competition. This bump is because having an engaging video guarantees the potential client will stay on the web page for as long as it takes to watch the clip. That user-dwell factors heavily into how search engines serve your website to curious users.

The more engagement on your website, the better chance your marketing team must keep users hooked with quality blogs and written content that can keep the conversation going.

There are More Places than Ever to Display Video Ads

Gone are the days when only the most well-funded advertising budgets could afford to display video ads. For businesses interested in video but hesitant to commit to buying TV air time, there are so many more options in the digital age. Thanks to the power of the internet, any business can run online video ads on services like Facebook with intensely focused geographic and demographic targeting to make sure you get the most bang for your buck.

In addition, the value of organic video views can’t be understated. While not every online video is likely to “go viral,” cultivating a consistent content production schedule that includes regular video blogs or tutorials is a great way to build a strong following on social media.

To learn more about how online video marketing can help your company and to get started on your very own video strategy, contact Millennium Agency today.