September 2017

(Manchester, NH | Boston, MA) – Millennium Integrated Marketing, a New Hampshire and Boston-based digital marketing, content/social, and PR firm, is pleased to announce the launch of their new website, www.mill.agency, in conjunction with their shortened name, Millennium Agency.

“We’re the same great company, with a shorter name and new brand,” states Linda Fanaras, Millennium’s president and lead strategist. “Our shorter name and clean brand logo reflect what we do best – create digital brands and marketing strategies that are clear, concise and visually attractive. The new website incorporates best practices that align with the next generation of technology.”

Millennium’s new website, www.mill.agency, delivers a more streamlined, intuitive user-experience – capturing our belief in a “get to the point” style of marketing. With simplified graphics and design, the new website focuses on high-value content, and guiding the user to the information they want quickly and easily.

“We pride ourselves in building fully-responsive, integrated websites that drive traffic, convert users to leads, and accelerate growth for our clients,” shares Jessica Chabot, vice president of client services at Millennium Agency.

About Millennium Agency

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.  Visit www.mill.agency or book time here.

If you are a businessperson and you have not yet heard about multilingual content marketing, prepare to start hearing a lot more about it in the coming months. The reason for this is the same reason why good content marketing has always been important – it helps businesses reach more prospects and more customers.

You might think creating content in multiple languages is unnecessary because web pages can just be translated in your browser. But while machine-translation software can be a useful tool, it is often inaccurate, inconsistent, and unable to detect many of the context clues, nuances and idioms that enhance languages and enrich their cultural differences, which should certainly be expressed in good content. So be prepared – the next big wave of marketing attention is likely to include a healthy dose of multilingual content marketing. Here’s how you can get a head start.

Keep your content simple

When writing content that is going to be translated, you need to keep it simple and easy to understand, so that the cultural elements of each of the selected languages are not lost in translation, so to speak. Machine translation errors are so common, in fact, the internet has been having a laugh about some of the most egregious mistakes they have made for quite some time, like these ones. The lesson here: use translators for basic words or common phrases, but not much else.

multi-lingual content marketing

Get to know your translation tools

There are many translation tools on the market today, and you will probably find a good use for them eventually, so it is best to get a head start on learning them. It might be worth your while to contact professionals in your industry you know who may already be using software and new technology for content translation that you are curious about, so that you can learn the pros and cons of some of these tools in advance.

Find a native-speaking editor

Even if this is difficult to do, taking on a copy editor who is fluent in the language or languages you want to translate your content into is a very necessary step in the multilingual content process. No matter how good your translation software is, and no matter how modern your technology is overall, there is simply no replacement for a native-speaking copy editor. This person will understand the nuance of language, the euphemisms commonly used, and even the slang expressions common to the language being written. In turn, this will help you avoid making your non-English speaking readers feel isolated and instead connect your content with a larger audience more effectively.

Re-assess your audience profile

Your existing target audience profile may become at least partially obsolete when you begin writing multilingual content. Facts and characteristics that are true of English-speaking customers may have little or no relevance in your market for Spanish-speaking customers or Japanese customers. Most likely, you will be obliged to formulate individual customer profiles for each different cultural group you are targeting.

Consider additional appropriate channels

During your profile assessments, you should have discovered which channels are most appropriate for reaching each individual cultural group of your overall target audience. Tailor your content marketing for each group to the channel where they are most accessible, understanding that you may need to become active in additional channels to accomplish that goal.

About Millennium Agency

Millennium Agency is a nationally recognized, leading woman led B2B brand, message positioning and digital marketing agency who knows how to create value that emotionally influences your customers’ buying decisions, without being the lowest-price solution – giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the brand and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. Our process is proven, and we have the stats to share. To learn more about Millennium Agency, call 877.873.7445 or visit www.mill.agency.

It’s probably accurate to say that most business owners think of their brand as the graphical representation or logo that symbolizes their company. In truth though, the logo is just one element of branding, with brand strategy and architecture also contributing heavily to the overall company projection. Your brand should be a promise to your audience, a promise of value, trust and loyalty, and a whole lot of other qualities that are represented by that logo. Do you really need to establish architecture and brand strategy as part of your overall company branding? Absolutely – and here’s why.

A strong brand strategy includes:

Who You Are

Your brand goes far beyond being a flashy logo or a powerful image that projects strength and confidence. Your brand should convey to an audience exactly who you are and what you are all about as a business entity. There needs to be a strong correlation between that logo and the qualities which legitimately define your company to the world, otherwise it lacks meaning and legitimacy. It’s not enough to have a charismatic image of your company – you have to actually BE that image, or the logo itself means nothing. A good brand strategy will make sure that you are that image.

First Impressions

The saying goes that you never get a second chance to make a good first impression. That may be true, but in the business world, your company will get a second, third, and many more chances to make a good impression on your audience of followers. If you have a solid marketing strategy, along with the branding architecture to support it, your company will have multiple opportunities to impress your target audience with favorable points. You need to make those chances count in order to have a meaningful impact.

Influencing Perception

You certainly can’t control how the public perceives your company – but you can definitely influence it. And that’s where strategy and marketing come into play. Every point of contact, every touch that occurs between users and the visible components of your strategy is a chance for you to give them a positive impression of your company. That means it is a chance to earn trust, deliver value, establish relationships and solidify loyalty.

Sharing Your Story

If there’s one thing that moves followers more than any other, it is hearing your company story, especially if it is presented in an engaging and powerful manner. Storytelling has the power to motivate people to take action because it connects with them emotionally, forges a bond between listener and storyteller, and, for at least a moment, transcends the business relationship and reaches a personal level. Your brand should be a representation of a compelling story about your company, because the story is something that will stick with the listener, and it will be the first thing they think of every time your logo reappears. In fact, it may even be the one thing a potential customer remembers most vividly about your company, so make sure to get it right.

If you are ready to focus on establishing a powerful brand using the best methods, then contact Linda Fanaras, President/Strategist of Millennium Integrated Marketing www.mill-im.com.

This article was originally published on Prime Women. To view it, click here.