For retail businesses, the coming holiday shopping season is the busiest time of year. For businesses that provide products or services to other businesses, though, this is often the best time to step back and plan for the future. Year-end reports provide the data needed to draft a strategy, and there is a little lull before annual taxes must be filed in the spring. As other companies are focused on making their sales goals this November and December, you can position your company for success in 2015. Here are some b2b marketing trends to keep in mind as you prepare for next year. (more…)

Snapchat, one of the largest social media platforms in the United States, is grabbing the attention of businesses nationwide. Many see an opportunity to use the photo- and video-based messaging app for marketing and campaign purposes.

Forbes.com says, “Snapchat is a marketing tool that cannot be ignored.” Snapchat has over 100 million users, 400 million snaps sent, and 1 billion stories viewed every day. GrubHub, Taco Bell, and Major League Baseball are just a few of the major brands that have been among the early adopters of Snapchat and here are the reasons why: (more…)