connect with

While there is plenty of noise online, trade shows host hundreds of exhibitors eager to be captivated and entertained. Stand out from the crowd with a striking trade show booth design that attracts passerby within seconds – and leaves an impression that lasts indefinitely.

Trade show booth design is important, period.

Whether you have a dynamic sales team or not, the booth you send with them to their next trade show will have a huge impact on whether or not prospects stop by. The booth doesn’t have to cost a fortune and it doesn’t have to be flashy. But it does need to be clean, professional, and attention-grabbing. There are various ways to achieve this including bold messages, imagery, and color schemes. But trade show goers beware, the worst thing you can do is over-complicate your message. If figuring out what you do from your booth is harder than solving the Sunday New York Times crossword puzzle, you’ve lost your chance to capture your audience.

In order to gauge how effective your trade show booth design is, consider how long it will take the average person to walk past it. 3 seconds? 5 seconds? That is the amount of time you will have to pique their interest enough that they will stop and take the time to see and hear what you have to offer.

The top 2 things that make a booth enticing:

  1. Message – What your booth says is more more important than you think. If your booth design is simply a huge image of your logo, but no one at the conference is familiar with what you do, you’ve lost a substantial opportunity to get their attention.
  2. Design – The look of your brand is a strong reflection of how a prospect expects to feel if they worked with your company. For example, a clean, professional, powerful trade show booth implies that working with you will be simple, effective, and yield great results.

For these reasons and more, your booth design is the best way to stand out at an event.

Marketing Services

We love branding so whether you're a manufacturer or software technology or anything in between, we want to share our success stories with you. But first, check out the many marketing services we offer.

Market Research

Conduct market research, understand your target audience, their behaviors and attitudes, so you can reach them at the right time at the right place.

Learn more
Creative Design

A strong brand design and strategy will ensure your marketing is clear, concise and impactful. Powerful graphics and focused positioning drives you to win.

Learn more
Positioning & Storytelling

Brand positioning is what sets you apart. Having an emotional hook that you audience can relate will help you expand your reach.

Learn more
Digital Advertising

With an effective digital strategy, your marketing has the greatest potential for success. Millennium is a Google AdWords Certified Partner.

Learn more
Social Media

Social media provides more options for reaching your customers than ever before. Push content across relevant platforms to engage and interact with key audiences.

Learn more
Web Development

A well structured, modern designed website will help you build credibility, solidify the customer experience, and increase revenue.

Learn more
Marketing Automation

Building a workflow for marketing automation can mean a pipeline of leads so you can focus on other projects. Keep the leads coming, customers engaged, and achieve more.

Learn more
Data & Analytics

Data analytics provides critical data to measure, analyze and optimize any digital marketing campaign.

Learn more

Ready to get started?

Take the first step in growing your brand and connect with our expert branding team today.

This field is for validation purposes and should be left unchanged.