While there is plenty of noise online, trade shows host hundreds of exhibitors eager to be captivated and entertained. Stand out from the crowd with a striking trade show booth design that attracts passerby within seconds – and leaves an impression that lasts indefinitely.
Whether you have a dynamic sales team or not, the booth you send with them to their next trade show will have a huge impact on whether or not prospects stop by. The booth doesn’t have to cost a fortune and it doesn’t have to be flashy. But it does need to be clean, professional, and attention-grabbing. There are various ways to achieve this including bold messages, imagery, and color schemes. But trade show goers beware, the worst thing you can do is over-complicate your message. If figuring out what you do from your booth is harder than solving the Sunday New York Times crossword puzzle, you’ve lost your chance to capture your audience.
In order to gauge how effective your trade show booth design is, consider how long it will take the average person to walk past it. 3 seconds? 5 seconds? That is the amount of time you will have to pique their interest enough that they will stop and take the time to see and hear what you have to offer.
For these reasons and more, your booth design is the best way to stand out at an event.
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