Packaging design is an important part of your company’s brand identity. The packaging of your product is what makes consumers want to pick it up, check it out, and buy it. It is the difference between that bland design that doesn’t attract, to that exciting copy and appealing graphics that drive you to engage.

Perception and packaging go hand-in-hand.

While some still believe that consumers choose products based on quality and reputation, most people realize that the best-looking packaging wins every time. For retailers and product manufacturers, that means having an excellent product is only half of the battle. Packaging design that appeals to the senses is as important, or more important, than the product inside of it.

There are endless types of packaging, and choosing the type that fits your product is critical to your brand. Sustainable packaging is critical for ‘green’ brands, transparent packaging is key when the look of the product is what helps it sell, and cause-friendly packaging may be ideal for specific audiences.

Consumers will pay more for the right packaging.

A Nielsen study found that 66 percent of global consumers said they would pay more for sustainable brands. Many studies on Millennials found a preference for sustainable products as well. A different Nielsen study found that 3 out of 4 Millennials and 72 percent of Gen Z polled would pay more for a product with sustainable packaging.

An increasing number of consumers care about the packaging their products come in. In addition to sustainability, many consumers are moved by causes and charities. Packaging that supports these organizations is also compelling to younger, more socially aware consumers. With increasing buying power and influence, these consumers are encouraging more and more brands to pay attention to their packaging design choices.

Marketing Services

We love branding so whether you're a manufacturer or software technology or anything in between, we want to share our success stories with you. But first, check out the many marketing services we offer.

Market Research

Conduct market research, understand your target audience, their behaviors and attitudes, so you can reach them at the right time at the right place.

Learn more
Creative Design

A strong brand design and strategy will ensure your marketing is clear, concise and impactful. Powerful graphics and focused positioning drives you to win.

Learn more
Positioning & Storytelling

Brand positioning is what sets you apart. Having an emotional hook that you audience can relate will help you expand your reach.

Learn more
Digital Advertising

With an effective digital strategy, your marketing has the greatest potential for success. Millennium is a Google AdWords Certified Partner.

Learn more
Social Media

Social media provides more options for reaching your customers than ever before. Push content across relevant platforms to engage and interact with key audiences.

Learn more
Web Development

A well structured, modern designed website will help you build credibility, solidify the customer experience, and increase revenue.

Learn more
Marketing Automation

Building a workflow for marketing automation can mean a pipeline of leads so you can focus on other projects. Keep the leads coming, customers engaged, and achieve more.

Learn more
Data & Analytics

Data analytics provides critical data to measure, analyze and optimize any digital marketing campaign.

Learn more

Ready to get started?

Take the first step in growing your brand and connect with our expert branding team today.

This field is for validation purposes and should be left unchanged.