When writing content for your website, the ideal keyword density is 3-4 percent. Select keywords that are pertinent to the topic of each webpage. Each keyword should be strategically selected and placed. Keep in mind not to exceed 20 keywords per page regardless of whether the ideal keyword density matches up with the amount of content.

You should research all keywords before you make your selections. Keywords should be selected based on what your target audiences will be searching for, the monthly searches for each keyword, and the competition. You want to find keywords that have high monthly searches but low competition.

Remember to avoid “keyword stuffing”, the practice of overloading keywords or numbers into a webpage to manipulate site rankings. Google’s examples of common keyword stuffing include lists of phone numbers that provide no value, lists of cities and states that attempt to target a multitude of locations, and words or phrases that are continuously and unnaturally plugged into content.

If you keep your keyword density in mind, select strong keywords, and write clean, to-the-point content, you will be one step closer to increasing your site’s ranking among search engines.

Do you agree with this keyword ratio? What works for you?

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