Not all trends will be a good fit for your business, but it’s a good idea to analyze and focus on the ones that you think may have the potential to increase your customer base and draw in profits.
Here’s a look at some of the current social media marketing trends:
The increasing popularity of visual content is overwhelming and advertisers are looking to capitalize on the opportunity presented. With social media platforms like Pinterest, Instagram, and Vine on the rise, the opportunity to connect with target audiences through visual mediums such as photos and videos is predicted to grow.
Research shows that photos acquire 53% more likes, 104% more comments, and 84% more click-throughs than posts with no visual aid.
YouTube’s growth has been exceptional over the last few years and now that advertisers are seeking more opportunities in visual marketing, videos have seen a boom in popularity. Users love videos for several reasons, they’re engaging, visual with limited reading required, and they evoke a greater sense of emotion than some of the more traditional forms of advertising. Videos can also go viral if done well and pushed to the right audience.
Mobile will continue to be a leading marketing tool, especially regarding social media. According to the Pew Research Center, 28% of internet usage comes from mobile devices. This significant shift in where users are accessing information means businesses need mobile friendly websites, mobile apps, and to get integrated quickly if they haven’t already.
With Twitter on the heels of Facebook in popularity, it seems like no surprise that the popularity of microblogging continues to grow. Quick, brief messages are on the rise as users enjoy continuous, rapid updates from their following. It’s all about connectedness and microblogging is where it’s at. Vine and Instagram are also stepping forward as visual microblogs, something refreshing from the standard text-based updates.
What trends do you predict will pick up in 2014?