December 2019

(MANCHESTER, NH | BOSTON) – Millennium Agency announced today that it is the recipient of a 2019 Silver Marketing Effectiveness Award for its website from the Summit International Awards. Millennium received the award for the redesign and development of the Millennium Agency website (www.mill.agency), which was launched in July 2019. This highly coveted international award further cements Millennium Agency as a leader in creating responsive, engaging, and highly performing websites that exceed our clients’ expectations.

Now in its 25th year, The Summit Marketing Effectiveness Awards is an international advertising competition that recognizes the top creative firms across 10 countries and in 19 major categories. Winners were selected from more than 1,400 submissions and judging was based on the premise that the goal of marketing communications is to change, influence or reinforce an audience’s knowledge. Only 6% of the submissions in this year’s competition were recognized with an award.

Millennium Agency CEO & Strategist Linda Fanaras stated, “Millennium Agency is proud to have its website recognized on an international level, and we are truly honored to receive this highly acclaimed award, which demonstrates the capability of our exceptionally talented team to deliver innovative and creative websites to meet the needs of clients across all sectors and industries.”

About Millennium Agency

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.  Visit www.mill.agency or book time here.  

(MANCHESTER, NH | BOSTON, MA) – Millennium Agency recently welcomed Pierre Younes to the team as Account Manager. Pierre will be working closely with Millennium’s clients and will focus on developing a marketing & communications strategy that is conducive to the achievement of the client’s overarching business goals. In addition, he will work collaboratively with the agency’s teams to create, maintain, and improve marketing campaigns and ensure that the client is communicating to the right people, at the right time, with the right message.

Pierre holds a B.A. in Advertising & Marketing and a Minor in Clinical Psychology from Notre Dame University in Lebanon. He is a member of the International Advertising Association (IAA) and holds a certificate in Marketing Communications from the IAA. With an extensive background in social media and digital marketing, he is excited to begin developing web, SEO/SEM, email, social media, and display advertising campaigns for his clients.

When asked about his new role, Pierre stated, “I am always up for a challenge, and the opportunity to work in a dynamic environment that continuously strives for excellence is exactly what Millennium Agency offers. I’m excited to be part of such an outstanding team!”

Millennium Agency continuously aims to increase its strength and capabilities to better support clients’ needs. As the agency adds new, well-rounded and experienced hires to the team, clients will be better supported to attain their marketing objectives.

About Millennium Agency

Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. To learn more about Millennium Agency, call 877.873.7445 or visit www.mill.agency.

Email drip campaigns—sometimes referred to as drip marketing, lifecycle emails, behavioral emails, or autoresponders—are a set of marketing emails that are sent out on a schedule based on specific timelines and/or customer actions. They help regularly connect with subscribers and keep them engaged. They also help businesses cultivate relationships with prospects through every step of the customer journey and sales funnel.

Benefits of Email Drip Campaigns

Instead of sending every subscriber on your list the same email, an email drip strategy allows you to segment your list and send separate emails for specific customer actions. For example, you can send a welcome email when someone signs up for an account and another email to promote a product after a purchase. In addition, instead of sending your email subscribers periodic newsletters about topics they’re not interested in, you can customize your emails based on their search and purchase history on your website as well as demographic data such as age, gender, and income level.

Segmented email strategies have proven results. According to research done by Mailchimp, the email marketing platform, segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns. Running a drip campaign to a segmented list can drive 18x more revenue for business and leads than sending emails with the same content to every subscriber. In addition, businesses and leads that are nurtured over time make 47% larger purchases.

Emails can also be sent based on specific timelines. You can send a pre-written email as soon as someone signs up for an account on your website, another three days later, and another the next week.

Will This Work for My Business?

Email marketing is one of the best ways to connect with an audience. A recent study of typical daily online activities of adult internet users ranked email as the most popular daily internet activity.

Email drip campaigns can help your business communicate regularly with your customers, successfully nurture your leads, increase sales and re-engage customers. They are cost-effective and easy to set up and run—all you need is a variety of pre-written content for your emails and email marketing software to send out your messages.

When Should I Use an Email Drip Campaign?

Email drip campaigns are ideal for nurturing leads, or prospective customers, who may need more time or information to make a purchase. According to research conducted by Marketo; a marketing automation company, 50% of leads are not ready to buy right away. Emails can help drive your leads through the sales funnel—they can help prospective customers discover your brand, learn about your business, purchase your products, and remain loyal.

Email drip campaigns can take on many forms. Welcoming drips are ideal for new email subscribers and act as an immediate introduction to your business and products. Research shows that customers want and expect to receive welcome emails when they sign up for a new service or newsletter. Welcoming drips have a 58.7% open rate on average, while normal emails receive a 14.6% open rate.

Abandoned shopping cart drip campaigns help re-engage customers that leave unpurchased products in their cart on ecommerce websites. Around 67.45% of shopping carts are abandoned, and drip emails can help finalize those sales. Plus, abandoned cart emails are very effective. They average a 46.1% open rate, a 13.3% click rate, and $5.64 per email in extra revenue.

Engagement drips invite people who have browsed on your website to return to your site and become a paying customer. Engagement drips can be triggered either by some on-site activity or even a general lack of activity.

Now that you’re ready to take your email marketing strategy to the next level, it’s time to choose a marketing agency that can create a communications plan that will convert. Millennium Agency offers a variety of email marketing and marketing automation options as part of our larger digital marketing services. Contact us to start planning your email drip campaign strategy today.