Have you ever been shopping online, found something you like (perhaps a pair of shoes), and added it to your cart only to abandon it later without making a final purchase? We all have, and we’ve probably all found that abandoned purchase following us around the internet in the form of an online banner ad as we read the news or check our email. This is known as ad retargeting, and it is an effective way to bring customers that haven’t made a purchase back to your site. (more…)