An effective employee onboarding program is an essential strategy for a successful business. In fact, new employees are 69% more likely to remain with a company when they are onboarded successfully. Most often, onboarding employees and integrating them into the company culture and workflow is the responsibility of human resources and managers, who are frequently busy with their own day-to-day operational responsibilities. Video training and onboarding videos can optimize employee orientation by saving time, inspiring new employees, and allowing for self-paced learning.
Video also helps reduce the cost of onboarding. By creating a library of onboarding videos, companies can eliminate the need for managers, colleagues, and human resources trainers to spend additional time repeating basic information. There are several types of onboarding videos commonly used to improve engagement and train new employees.
Corporate Biography Videos
People connect to stories, not companies. An effective corporate biography video that utilizes storytelling as a branding and marketing strategy will captivate, inspire and engage employees on an emotional level. Corporate biography onboarding videos can be narrated by the CEO or other key personnel and detail the company’s history, beliefs, culture, activities in the community, and mission.
Day-in-the-Life Videos
Day-in-the-life onboarding videos can educate new employees on roles, responsibilities and dynamics. They might feature a current employee introducing new hires to various staff within a department and performing their duties. Day-in-the-life videos can also show how different departments operate and authentically interact with each other, helping new employees to imagine themselves in each setting and feel more connected to the company.
Screencast Tutorial Videos
Successful tutorial videos break down tasks into step-by-step instructions. Screencast tutorial videos allow managers to create videos from their screens that demonstrate how to use company software or other computer programs. These onboarding videos get right to the point—without any introduction at all—because they are meant to get users started immediately, enabling them to utilize and understand the benefits of the platform quickly.
Screencast tutorial videos also allow for self-paced learning; they can be paused, repeated, and even referred back to by employees at any point.
How-to Videos for Company Policies and Procedures
How-to videos are among the most-watched category on YouTube, and are ideal for showing new employees how to perform common tasks. Simple how-to videos can demonstrate how to use the internal phone system, conduct video conference calls, schedule a meeting room, order business cards, and more.
Role-Playing Videos
Role-playing videos are ideal for teaching soft skills such as managing difficult conversations, accepting feedback, resolving disputes between colleagues, and other types of office or customer service etiquette. Role-playing videos feature short video clips of situational problems—most often using current employees as role-playing actors—to show new hires the types of interactions that will be part of their job and the ideal response to each interaction. Sometimes these videos include text, images, and even quizzes to offer viewers different options and keep them engaged.
Interactive Videos
Interactive videos give new employees more control over their learning experience. By allowing viewers to click, swipe, scroll, and type within video content, employers can create a more exciting and unique video experience. The most common interactive elements of onboarding videos are video quizzes, which help reinforce key concepts, improve knowledge retention, and confirm comprehension.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. In addition to providing an optimal platform for learning and knowledge retention, onboarding videos are motivational and create strong connections between new employees and the company. An inspiring company culture or biography video can help employees feel a part of something bigger, something that they want to continue to be a part of.
Trust the experienced video production team at Millennium Agency to produce an onboarding video that will communicate your company’s mission and values to new hires in an engaging way. Contact us today to discuss how we can help you plan, create, and produce an onboarding video that will help your company save valuable training time and retain future employees.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!
Linda Fanaras is the CEO and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].
Like it or not, social media has become an essential part of our modern lifestyle. It has changed the way we share information, how we communicate, and even how we behave. With a record-breaking number of participants across a wide range of social networks, social media is one of the top-performing online marketing tools to boost business growth.
However, with so many social platforms and millions of users on each, it becomes difficult for businesses to keep up with the content planning, writing, posting, and optimization for each platform. Plus, there’s also the fact that business owners are busy with, well, actually running a business. This is where social media automation can help.
What is Social Media Automation?
Social media automation is technology that is used to automate or semi-automate the process of sharing content and posts on social media platforms. Automation tools also make it possible to share on multiple social networks—like Facebook, LinkedIn, and Instagram—simultaneously.
A human still needs to write the content and post consistently, but social media automation can help schedule many posts in advance that can be shared on multiple networks. Social media automation is not only efficient, it’s a successful business strategy. In fact, businesses who tested automation saw a 32% increase in revenue after 12 months and approximately 77% increase in conversions. Plus, 80% of marketers using automation software report that they generate more leads.
Social Media Automation Tools
There are a plethora of social media automation software companies like Buffer, CoSchedule, HubSpot, SproutSocial, and even Instagram that are easy to use and can help make your social media marketing more efficient. Most of the above-mentioned software companies offer basic plans that are simple, inexpensive, and may be ideal for entrepreneurs or small businesses. Paid feature-rich plans might include in-depth analytics, posting schedule suggestions, content recommendations, and customization.
Because there are so many social media automation tools to choose from, it may be worthwhile to narrow down the list based on your priorities as well as how much you are willing to spend. Do you want to integrate your blogging platform? Do you need CRM functionality? There is a tool for every feature you need—the hard part will be choosing just one!
What You Shouldn’t Automate
Don’t forget about human interaction. While you can schedule and post at scale, your follow up should be done one-on-one. Be sure to monitor all of your social channels and engage with the followers who reply to your posts. You must have someone ready, willing, and able to monitor social conversations at any time of day. Remember—the goal of social media marketing is to be social!
In the next two years, an additional 21% of marketing leaders say they plan to use a marketing automation platform. Although there are many tools to help you manage and schedule across multiple social channels, you may still need content writers and strategists to help you navigate the world of social media marketing. That’s where we come in. Millennium Agency offers a variety of social media marketing options as part of our larger content/public relations services. Want to talk to us about how we can help with your social media strategy? Contact us today.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!
Linda Fanaras is the CEO and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].