Published by New England Real Estate Journal Several of my columns have covered diverse marketing tactics to expand brand awareness and increase web site SEO (search engine optimization). An effective and somewhat new solution for rounding out a real estate marketing strategy is the podcast – which is defined by Realtor.org as “an audio or video file that users can subscribe to through an RSS (Really Simple Syndication) feed.” Done well and distributed regularly, produce a podcast to boost web traffic and qualified leads. (more…)