Meet Jessica Cafarella: our stellar marketing intern here at Millennium Integrated Marketing.
As a Marketing major at Southern New Hampshire University with a minor in Social Media Marketing and Project Management, Jessica has taken to life at Millennium like a fish to water. When she’s not surrounding herself with all things marketing, you can find her developing photos in the SNHU dark room and trying something new.
As for how Jessica made her way to Millennium…
So, you’ve got a big event coming up. You’re brimming with excitement as you mull over the perfect cover photo to use in your Facebook event. We don’t blame you; we’ve been there before. After all, this is a big deal! People should want to come to this event. Why wouldn’t they want to come.
Well, as anyone who’s ever planned a wedding can tell you, getting people to RSVP with social media can be easier said than done. Thanks to the dawn of social media marketing, a killer photo for your Facebook event is just the tip of the iceberg.
(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing, a branding, digital marketing and public relations firm, that integrates successful online and offline strategies for business growth, has been honored in two categories of the Service Industry Advertising Awards for 2015, including Website and Special Video. The SIA Awards are the sole provider of advertising awards to specifically recognize achievements in the service industry. With most advertising awards being focused on consumer goods, packaged goods, and other tangible products, SIA awards recognize the advertising contribution made specifically to the service industry. SIA awards include accomplishments in best service industry advertisement, print communications, websites, TV radio and electronic communication, and social media.
Meet Delaney Dameron: intern extraordinaire at Millennium Integrated Marketing.
Originally from San Antonio, TX, Delaney has lived in nine different cities in six different states but calls Atlanta, GA home. Currently a senior at the University of New Hampshire where she’s majoring in Business Administration with a focus on Marketing and a minor in Economics, Delaney has also played for the UNH women’s volleyball team since her freshman year, going so far as to help them win back-to-back conference championships. She’s also a big fan of yoga, photography, and painting.
You’ve got a good-looking website filled with quality content. Great.
You’re active as all get out on Facebook, Twitter, LinkedIn, and Google+. Even better.
You’re all plugged in and doing everything you’re supposed to do; yet, for some reason, the conversions just aren’t adding up like you hoped they would.
Which brings us back to that good-looking website…
Meet Jenna Szostak: all-star intern at Millennium Integrated Marketing.
Hailing from Carver, MA – the home of Ocean Spray cranberry juice – Jenna is currently in her senior year at Saint Anselm College where she’s been studying Communications and dominating the pitch for the women’s soccer team. When she’s not hitting the books, you can probably find her getting lost in Pinterest. She has nothing but great things to say about her time at St. A’s and would rather not think about having to graduate in two months.
The results are in, the people have spoken, and Millennium Integrated Marketing has been named the Best Public Relations Agency at the 2015 Best of Business i.e. BOB Awards!
This year’s big event was once again sponsored by the New Hampshire Business Review and the theme of the night was “Wild West.” There was live music from acclaimed fiddler Skip Gorman, a (fake) shootout on stage, and just about everyone dressed the part. It was a great event for a great cause with a proceed of the evening’s proceeds benefiting New Horizons for New Hampshire.
Thanks to everyone who voted for us and congratulations to all of this year’s winners! Maybe next year we’ll finally win Best Bakery…
Marketing these days is all about content. More specifically, it’s about quality content. Even if you’re pushing out a blog post per day, it won’t amount to much if your writing isn’t up to snuff. After all, your audience has standards and the best way to meet them is to up your game at the keyboard.
For some, becoming a better writer is easier said than done. Then again, by no means is it impossible. Follow these five steps and, before long, you’ll be cranking out quality content without breaking a sweat.
There’s good reason why just about everyone on Earth loves The Shawshank Redemption and most would rather forget Howard the Duck ever happened. It’s not easy to tell a great story, especially one that resonates with people from one generation to the next. So when those great stories come along, it’s no surprise why those stories get shared.
Even if your content is of the highest quality, even if your ideas are changing the marketing game as we know it, creating quality content is only half the battle. After all, the real challenge is getting people to read, engage with, and share what you’re making.
Unless you fell backwards into a Twitter base the size of Ashton Kutcher’s, getting the masses to spread the word takes smarts, strategy, and a whole lot of outreach. So, if you want your content to start spreading like wildfire, follow these steps to start results.
1. Ask People to Share your Content
Granted, there’s a fine line between asking people to do you a solid and coming off as a shameless self-promoter. Figuring out how to walk that line is a matter of tact and experience. Unsurprisingly, the numbers show that asking people pays off. Not only are you 51% more likely to get a post retweeted if you ask people to retweet it, but Pinterest pins with a call to action get 80% more shares than those that don’t. As they say, it never hurts to ask.
2. Use Images
Speaking of numbers, tweets that contain images are 92% more likely to be shared and Facebook posts with photos get 53% percent more likes than those without. It’s no mystery why Instagram got over 25,000 users on the day it launched, folks. People love pictures, so give them what they want and start reaping the benefits with social media photography.
3. Don’t be Afraid of the Long Form
In the age of TL;DR (“too long; didn’t read”) and rapidly-declining attention spans, one would think long-form posts are going the way of Pets.com. Lo and behold, studies show that posts with more than 2,500 words get shared nearly twice the amount on social media than posts with less than 2,500 words. Since less than 5% of bloggers write posts longer than 1,500 words, there’s also a great deal of potential to be tapped.
4. Target Influencers
When it comes to social media, who are the big dogs in your field? Reach out to them and ask if they’ll plug your work, because why not? Incorporate them into your content, because everyone loves free advertising. See if they’d like to join forces and write something with you, because teamwork makes the dream work. Most importantly, create quality content that they can’t ignore.
Rallying the troops and recruiting more followers rarely makes for an overnight success story, but if you put in the work and put yourself out there, your audience is bound to share your content, as long as it resonates.