May 2019

A website audit can help your business uncover website problems, ensure optimum web performance, and improve visibility in search engines. Think of a website audit like an annual physical. Visiting your doctor is the best way to gauge your overall well-being and determine if there are any underlying concerns preventing you from reaching optimal health and peak performance. Don’t put off your website audit—read on for more information about how to begin your audit and what factors to focus on.

Start with a Technical Website Audit

When was the last time you clicked through every page on your website? Has it been awhile? Are there any broken links? Do all of the images show up correctly? Do your contact forms function the way they should? Moz’s Link Explorer can help you find broken links, research competitor backlinks, and discover link-building opportunities. Next, check your site’s performance on different browsers and determine if there are any lag times in loading pages. Google’s PageSpeed Insights can help analyze URLs and offer suggestions to make pages run faster. Fast-loading websites rank higher in search engine results and lead to longer visitor duration on sites, lower bounce rates, and higher conversion rates.

Determine if Your Website is Mobile Friendly

Make sure that your website is fully accessible via mobile devices. Google’s Mobile-Friendly Test identifies any mobile usability problems that affect users such as small font sizes and the use of Flash; and checks to ensure that your pages perform well on all devices.

Test Your SEO Performance

An SEO audit will help determine if your website is optimized to increase your site’s rankings. According to Moz, Google makes approximately 500 to 600 changes in its algorithm each year. While most of the changes are minor, some do have an impact on search. Therefore, what is ranking high now may rank lower in six months or a year. A full SEO website audit will establish if you are targeting the right keywords, if you have relevant and unique titles and descriptions for each page, if you’ve attached alternative text to all relevant images, if there are indexing problems, and more. The goal is to pinpoint weak areas in your SEO campaign that are damaging your website’s performance. From there, you can make an action plan to remedy those issues.

Audit for Content

An integral part of any website audit includes a content evaluation. Is your content information-rich? Useful? Current? Accurate? Relevant? Does it align with your marketing strategy? Does the content you provide satisfy your target audience? How does it differentiate from the content on your competitor’s websites? Determining what content is popular and effective—and what is not—will help you come up with fresh ideas and a good strategy to deploy in when creating new content.

Analyze Your Design and User Experience

Similar to the technical audit—but more focused on your audience—the design and user experience audit will give you an idea of how users are viewing and interacting with your website. User experience tools such as Google Analytics offer data about your website traffic such as demographics, conversion paths, and traffic trends. Visual assets are key to how your brand story is communicated. Ensure that your images and videos are high quality, your colors (including social media icons) match your overall theme, and your fonts remain consistent throughout your website.

A full website audit will fix any site errors, ensure consistency in your branding, improve overall user experience, and drive more visitors to your website. If you need help performing a website audit or analyzing any data you’ve gathered, give the website pros at Millennium Agency a call.

About Millennium Agency

Millennium Agency is a national award-winning digital creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more.

Linda Fanaras is the President and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].

Social media integration is a must-have when it comes to marketing strategies that work well in the digital age. It’s important to use a variety of marketing channels to reach your target audience, and utilizing the power of social media is one of the best ways to do that. Though sharing content on social media can help you increase brand awareness and drive traffic back to your website or blog, using social media the wrong way can do more harm to your brand than good. Keep reading to learn how to win over customers by effectively integrating social media into your digital engagement strategies.

What is Social Media Integration?

Social media integration is a marketing tool that allows you to use social channels as an extension of your existing branding strategies. A social media integrator helps promote brand awareness and increase the visibility of marketing campaigns by creating opportunities on various social platforms for customers to link or share information between their website and social media. Businesses that don’t utilize specific social platforms — or that don’t integrate social media accounts into their websites — risk missing out on new prospects and leveraging their online presence.

Here are a few tips to integrate your social media efforts into your overall business strategy to reach a larger audience, save more time, and promote a consistent, trustworthy brand.

Integrate Social Media to Promote Your Website

Organize your social media marketing efforts around directing traffic to your website. Think of your website as your home base — the place where all the action should occur. Include a visible social media button along the top, bottom, or side of your website. Create buttons or links that open your social media pages in new windows to ensure that visitors don’t leave your website altogether. HubSpot has an excellent guide on creating social media buttons for any social platform directly on your website. This is a surefire way to help increase traffic to your social networks and boost your brand positioning.

Add Social Posts to Your Website

Many businesses showcase their Facebook posts and Twitter feeds directly on their websites. Some businesses use these platforms to highlight sales or offers, while others provide information about recent news or events. Whichever you prefer, to utilize this method of social media integration most effectively, make sure to actively manage your social media platforms at least twice a week. Links or posts with outdated information will reflect poorly on your brand and could actually damage your reputation.

Integrate Social Media to Utilize Various Platforms

Develop your social presence across a variety of platforms to cater to customers who may prefer to use different forms of communication. Research various social media platforms to determine those that will most effectively deliver your message to your target audience. For instance, a business serving a high number of professionals may find the most leads via LinkedIn, while others may enjoy increased inquiries as a result of engaging video ads posted on YouTube. Other tactics to determine which platforms work best for your brand include evaluating the competition and deciding which platforms have the highest growth potential and audience engagement.

Focus on the Best Social Media Platforms for your Business

Once you have established a healthy presence across a variety of social channels, it’s best to begin measuring your performance and start focusing your efforts on the social media platforms that work best for your business’ needs. To do this, you will want to measure specific Key Performance Indicators, or KPIs on each of your social channels. KPIs are quantifiable metrics that tell you how well your pages and posts are performing on social media so you can determine your ROI and modify or amplify your strategy accordingly.

This article from OptinMonster goes over the top 8 best social media platforms for business and gives pros and cons for each one to help you decide which ones you ought to be taking advantage of. While you shouldn’t ignore your poorer performing social media accounts altogether, it is wise to boost your efforts on the most effective and engaging social media platforms to maximize your ROI and elevate your brand as much as possible.

Integrate Social Media to Make it Easy to Share Content

If you have a blog, sell products, or post articles on your website, make your content shareable with social share buttons. Share buttons enable customers to easily share or recommend a product from your website to their social networks. Social media integrations for sharing include Facebook, Twitter, Google, WhatsApp, LinkedIn, Reddit, and hundreds of others. Plugins such as AddThis and ShareThis offer easy-to-implement share buttons for social media integrators with the added benefit of analytics so you can see how your content is getting shared.

Implement a Strong Social Media Integration Plan

A strong social media integration plan will increase traffic to your website from social media and increase your social media following from your website. Social media integration amplifies your online presence, creates more opportunities to connect with your audience and leverages your brand. To find out more about creating and following a social media integration or marketing plan, or if you would like assistance in getting started, contact Millennium Agency today.

About Millennium Agency

Millennium Agency is a national award-winning digital creative, content/PR and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more! Linda Fanaras is the President and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].

With 6 billion text messages sent daily in the U.S., texting has seemingly become a national pastime. Luckily for businesses, texting has evolved from facilitating small talk into a viable marketing strategy.

Text message or SMS (short message service) marketing is highly effective because customers and prospects opt-in to receive texts from businesses. This creates the perception among subscribers that businesses are providing a welcome service rather than overtly marketing to them. In addition, approximately 98 percent of text messages are opened and read; a significantly higher open rate than any other form of marketing. This provides businesses with a rare guarantee that their marketing messages will be received.

SMS Short Codes

Integrating SMS marketing into an overall marketing plan is relatively simple and inexpensive. Businesses can register for a five- or six-digit short code or choose to share one with another company. The short code should then be promoted across all marketing strategies including websites, social media platforms, signage, marketing collaterals, direct mailers, radio, and TV ads. To find out who owns a short code and how it is being used, visit the U.S Short Code Directory. Most companies utilize an SMS service provider or an SMS aggregator like BSG to submit a short code application on their behalf.

Mobile and Web Opt-In

With mobile opt-in, prospective customers opt-in by texting a message to your business’s short code in order to receive information about your business and its products or services. Sign-on incentives like discounts, coupons, product giveaways, and contests are quite effective in garnering subscribers. With web opt-in, customers enter their phone numbers into a website form and receive a confirmation via text message. Ideally, every form of advertising—social media, print, email, point-of-purchase and your website—should include your SMS marketing campaign and short code.

SMS Automation

With a solid subscriber list in place, businesses can text sales notifications, announcements about new products and services, and other customer-focused news on a regular basis. SMS marketing automation allows businesses to have their messages automatically sent out according to a predefined schedule. While it isn’t wise to bombard subscribers with daily texts unless you indicate that frequency in your advertising, restaurants have found success in sending text alerts about their daily specials.

Alternatively, service providers often use texts to remind customers about upcoming appointments. Messages can also be tailored to certain customer groups, like boutique customers who only purchase accessories or auto shop patrons who get oil changes but not repairs. This allows for targeted marketing efforts to specific aspects of a business that need a sales boost, while also connecting with customers about their interests.

Text Message Writing Tips

When creating your SMS marketing messages, remember to be succinct–texts are limited to 160 characters–and lead with your offer to attract attention. In addition, resist the temptation to use abbreviated texts (e.g. “This $ale will b gr8!”). A more professional approach is most appreciated by patrons of all age groups.

Lastly, always provide the option for subscribers to opt-out of your text message list. This usually takes the form “Text STOP to stop.” This demonstrates respect for your customers and their privacy, and when utilized by subscribers, assists you in maintaining an accurate customer list.

SMS marketing allows for an almost instantaneous delivery of information and can be used to drive customers to action. When integrated into an overall marketing campaign, SMS marketing has proven to build customer trust, loyalty, and significant business revenue. For more information on SMS marketing and help achieving your marketing goals this year, contact Millennium Agency.

About Millennium Agency

Millennium Agency is a national, award-winning, digital creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!

Linda Fanaras is the President and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].

Online videos have led to increased sales and expanded brand awareness for companies of all sizes and industries–and video marketing is increasing at an impressive rate. In addition to creating and developing content-rich, customer-focused Facebook, Twitter, and LinkedIn profiles, business owners should incorporate video into their social media marketing strategies to effectively connect with customers and prospects–and rapidly expand awareness.

Use Video Bios to Connect People to Your Business or Brand

A good video marketing entry point is the video bio. Video bios provide a great way to bridge the offline-online marketing gap, and they enable prospects to place a face with a brand’s name. They can be posted on company websites, shared via social networking sites, and linked from email footers to increase views. Unlike other mediums, a video captures the personality and emotions of business owners and works to garner your customers’ trust and confidence.

After becoming comfortable with the process of producing and sharing a video, business owners should experiment creatively. Remember to keep the end goal in mind: producing a video that will both resonate with customers and prospects and inspire them to be social about it afterward with comments, engagements, and shares.

Tips for Successful Video Marketing

The most successful (and viral) online videos are short and to the point. By nature, people don’t have long attention spans. Videos that are less than two minutes have proven to be the most popular, and this length increases the likelihood videos will be viewed to completion. According to Hubspot’s research, the recommended time for social videos are 2 minutes for YouTube, 1 minute for Facebook, and 45 seconds for Twitter.

The subject of the video can be very direct, such as product demonstrations, office/site tours, question/answer sessions, and customer features. However, those that are indirectly related to your business–if at all–can often prove to be the most memorable. Don’t be afraid to try a comedic approach to video marketing or try your hand at creating a planned series of related videos, which has proven to be a popular social video marketing strategy for building buzz and increasing online brand followers.

Once you create a video, post it to your website, YouTube and other video-hosting and video-sharing platforms and networks. It is critical to include related keywords in your video title and description to increase SEO engagement–and remember to always include your website’s URL in the video, too.

After you’ve posted your video, make the big announcement via Facebook, Twitter, and LinkedIn with a HTML link. You’ll be receiving likes, followers, and video commentary in no time. Try cross-promoting high-performing videos in niche markets, such as LinkedIn groups, Facebook groups, and online communities specific to your business. It may also be worthwhile to use paid online advertising for targeted audiences to gain access to specific groups of people.

While businesses cannot rely solely on social media and video marketing to increase profit margins, they are important aspects of a successful overall marketing strategy. Social media and video marketing can prove even more powerful when combined with other online marketing efforts (like SEO and ad placement) and can be integral to transforming a business’ web presence, resulting in increased lead generation, top-of-mind brand awareness, and improved sales. Need help with your video marketing strategy? Call the experts at Millennium Agency today.

About Millennium Agency

Linda Fanaras is the President and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].

Word-of-mouth referrals have historically been the most effective and desired marketing tool, as their occurrence within trusted relationships of families and friends lend credibility and esteem to brands. However, social media marketing has created a new level of opportunity within the referral marketing umbrella by leveraging a business’s existing network of customers through social networks.

Social Networking: One of the Most Popular Online Activities

With a record-breaking number of participants across a wide range of networks, the social media phenomenon has irrevocably changed the landscape of communication. People are now connected in real-time via online communities where they can share thoughts, personal information, experiences, and referrals with a wide network of their peers. This provides significant influence to individual voices in the marketplace, and has a major effect on how businesses should market, communicate with prospects and customers, manage their public images, and improve their products and services.

Social Media Marketing: Focus on the Customer

Social media has broken the chains of top-down communication from businesses to consumers and has leveled the playing field. Companies must adopt the peer-to-peer communication style of social media and focus on the needs and interests of their customers to be successful marketers in this medium. By delivering content of customer interest and special benefits–as well as being an active ‘listener’ of fans and followers–businesses will enjoy a growing social media following that will deliver positive commentary, increased web traffic, and both on- and offline referrals.

Strategic Social Media Marketing

Sporadic postings to Facebook and Twitter accounts seem disjointed and disorganized. The most effective social media marketing approach is to carefully outline communications with a social media marketing plan. A well-designed plan includes goals, budget guidelines, competitive research, strategy, and a content calendar. Having a social media marketing plan in place is also essential for measurement. With regular monitoring of the number of followers and quality of interactions, periodic reevaluations of strategies outlined in the plan can be adjusted accordingly.

Social Media Marketing to a Target Audience

Using a comprehensive social media marketing plan as a blueprint, increasing leads, referrals, and web site traffic can be accomplished by strategically participating in a variety of social media networks. There are thousands of them out there, but it is critical to select a handful that best reach your customers and target market(s). Typically, the most popular sites–Facebook, Twitter, LinkedIn and YouTube–are great starting points. However, if you are targeting a younger audience, you may want to emphasize YouTube, Instagram and Snapchat, whereas a female-focused campaign might work well on Pinterest, since its users are 85% female.

Engage Consistently and Creatively with your Followers

Communicate with customers and prospects via each social media account in a conversational fashion that isn’t always about your business. Include calls to action in your postings and web links to increase the probability they will be reposted, and answer customer questions and complaints in a timely fashion. Design mini-campaigns that offer incentives, like rewards or contests for new ideas, customer-produced videos about your brand, and survey participation.

Social media marketing fosters business growth when businesses are dedicated to building a true relationship with customers and prospects. By communicating openly and frequently with brand followers and delivering content and rewards that address their needs and interests, they will reciprocate with brand referrals and increased website traffic, leading to more sales and bigger profit margins. Millennium Agency can help jumpstart or enhance your social media marketing strategy—just give us a call.

About Millennium Agency

Linda Fanaras is the President and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or [email protected].

(MANCHESTER, NH | BOSTON, MA) – Millennium Agency recently welcomed Caitlin Sackman to the team as Senior Content Manager. She will focus on developing short- and long-form digital and print content for articles, emails, infographics, social media posts, landing pages, and videos. In addition, she will work collaboratively with the agency’s client services team to create and maintain marketing campaigns, increase website traffic and leads, and secure digital and print media coverage on local and national levels.

Caitlin holds a B.A. in English from Tulane University and an M.S. in Information Science from Drexel University. Prior to becoming Senior Content Manager at Millennium Agency, Caitlin worked as a copywriter and editor for one of North America’s top e-commerce firms as well as a national specialty retailer. Her strong background in content development, copywriting, and email marketing provides her with the skills to leverage a brand and achieve targeted marketing goals.

When asked about her new role as Senior Content Manager, Caitlin stated, “Millennium Agency is an enthusiastic and passionate group of marketing professionals who care deeply about building client relationships and delivering exceptional results. I’m eager to start creating engaging and strategic content for Millennium’s diverse clientele. I believe that powerful multimedia storytelling can strengthen a brand, drive website traffic, and generate lead conversion, and I’m excited to help clients achieve their marketing goals through content creation.”

Millennium Agency continuously aims to increase its strength and capabilities to better support clients’ needs. As the agency adds new, well-rounded and experienced hires to the team, clients will be better supported to attain their marketing objectives.

About Millennium Agency

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.  Visit www.mill.agency or book time here.  

Did you know that there are over 237 million mobile internet users in the United States? And the average mobile user touches their phone over 2,617 times a day. Plus, the number of online users that access the internet exclusively via mobile devices is expected to increase, and business owners must realize that their customers’ digital interaction is more and more likely to come from a mobile device—not internet browsing on a desktop. That’s why mobile marketing, defined as any promotional activity created specifically for smartphones, is a requirement for business owners seeking to increase visibility and reach current and potential customers in real time. We’re addicted to our phones—and projections indicate that time spent on mobile devices will only increase as mobile apps and location-based services improve. That said, it’s no wonder that some of today’s most effective mobile marketing tips and strategies are being implemented by Fortune 500 companies like Intel and Paramount.

Now that you’re fully convinced of the necessity of a mobile marketing plan, here are some of the best mobile marketing tips to try from the experts at Millennium Agency:

5 Effective Mobile Marketing Tips

Utilize in-app mobile marketing—also known as app-based marketing—to place advertisements within different apps. Because apps account for over 90% of time spent on smartphones, it’s ideal to employ a few different in-app marketing services, such as GoogleAdMob and Facebook’s SDK (Software Developer Kit). These platforms help users create ads that are integrated into a third-party app or the Facebook app.
Deploy in-game marketing, which can refer to placing video ads that appear while loading games or more subtle, organically integrated ads, such as the name of a company on a billboard in a virtual city or on a car in a racing game. The key to in-game marketing is ensuring that the advertiser is paired well with the gaming audience.
SMS mobile marketing, or text-message marketing, and MMS (which refers to text messages plus multimedia like pictures) allow advertisers to directly communicate with consumers via text messages. It requires consumers to opt into an automated system, usually by texting an initial short code in order to receive specials, sales, product updates or more information. Following the opt-in, their phone number is stored by the SMS marketing software used by the company, allowing for future communication. With eight times the response rate of email, SMS text messages are a surefire way to drive retail and online sales traffic. However, because of the disruptive nature of text messages, the key to effective SMS marketing is to be timely and selective in your communication.
Mobile search ads are search engine advertisements that are indexed and developed specifically for mobile devices. They are displayed through a search engine such as Google, and often feature add-on extensions like click-to-call or maps. In addition, location services on user devices can narrow down the search to relevant local companies. Approximately 57% of search queries come from mobile devices as opposed to desktop, which illustrates the importance of reaching mobile searchers and optimizing advertisements for mobile devices.
QR codes—or quick-response codes—are two-dimensional barcodes that can be read by smartphones with a camera. Generating QR codes are free and allow mobile users to access your content after scanning the code. They make effective mobile marketing tools because they can be placed everywhere—on product packaging, business cards, posters, flyers, sales receipts or really anywhere you can think of. They can link to your website, customer feedback form, directions to your business, an event page or social media sites. QR codes also offer built-in analytics, which makes it simple to track their effectiveness.

Mobile marketing is an increasingly complicated field and offers many ways to engage with your audience and grow your business. If you find you require assistance with jumpstarting or enhancing your mobile marketing plan, contact Millennium Agency.

About Millennium Agency

Many business owners eventually reach a point of growth when they require the assistance of a marketing agency. The reasons for this vary; they need to build or strengthen their personal brand, they don’t have the skills required to increase their website’s search engine rankings or design eye-catching direct mail pieces, or they simply don’t have the time to focus on marketing and public relations. These entrepreneurs have at least one thing in common: they want to expand their business and increase its profitability.

If this describes your current situation, do you know how to select the right marketing agency for your business? In order to avoid comparing quotes by various firms–and to stay in control of the process–it is critical to take the time to understand your marketing situation before you start researching.

1. Define Your Marketing Goals and Budget

The first step is to gather your existing electronic and printed marketing materials and review them objectively. Using your marketing collateral as a foundation, define your marketing goals so that you can clearly articulate your needs. Next, determine how much you are willing to budget for this assistance. Your marketing budget will depend on your goals, your market space, your structure, and your revenue. It may be helpful to consider how much your competitors are spending and budget a little more. In an annual survey of Chief Marketing Officers (CMOs) from a variety of industries, marketing budgets made up 11.1% of total company budgets in 2018.

2. Request Recommendations

Ask your colleagues, friends, and business associates for the names of marketing agencies they have done business with and would recommend. Use your social media network to generate a list of recommended agencies as well. Ask detailed questions about your associates’ experiences and results, specifically about past campaigns, including ROI and performance metrics.

3. Search Online and in Directories

Review the websites of the marketing agencies suggested by your network as well as any others found through online searches. Marketing agency websites should include portfolios and client lists as well as the successes they have helped their clients achieve. Find out if the agencies have experience with companies in your industry or your specific niche, look for case study examples, and determine if you like their design style and presentation. Check out sites such as AdForum, which is a global directory of agency profiles, and AgencyList, a resource for finding top agencies across the US. Reviewing sites such as Google and Yelp will also yield past client testimonies.

4. Choose an Agency that Aligns with Your Goals

Are you looking for a full-service marketing agency that offers online and offline integration? A digital marketing agency that focuses on blogging and SEO? Some agencies specialize in specific marketing techniques, such as the creation of digital ads or social media advertising. If your business is like most, you will need a combination of marketing strategies. While you could hire different companies to handle paid search, SEO, video, website design and PR, the results will be disorganized and inefficient. Choose an agency that can deliver consistent, measurable results across all marketing sectors. In addition, identify firms that have experience developing and executing your marketing plans in-house. Some agencies contract with a company, only to send the work elsewhere, including overseas. Be mindful of who you will be working with and ask specifically for the account principals and key players.

5. Interview at Least Three Marketing Agencies

Meet in person or via video chat to present your needs and budget to each agency. Make sure to include any relevant information that they would need to develop an effective marketing strategy such as your business and brand background and specific industry, target customers, desired work objectives, budget, and timeline. Request a written proposal with a line item budget included and hourly rates. Find out if the agencies are open to phasing your project and be transparent if funding is still needed for your proposed projects.

6. Evaluate your Proposals and Choose the Best Value

Review the proposals face-to-face or via video chat, allowing the agency to present their ideas to you in person and explain anything you don’t understand. Following your agency meetings, get together with your decision-making team to evaluate each proposal and apply the same criteria to each one. Consider price breakdown, timeline, their ability to meet your business needs, deliverables and expected outcomes, expertise, communication and progress reports. Once you’ve selected a marketing agency, review the agreement and be sure that every aspect is clear before signing.

A marketing agency should serve as your partner in business development. Select one that can be your trusted advisor and that can deliver the scope of services you need to further your business in your local market. At Millennium, a relationship with a new client typically starts with a phone call or a meeting between our CEO, Vice President, Directors and a prospective client. Get in touch with us today and let us know how we can help you achieve your business goals.

About Millennium Agency

The value of an informative website targeted to the needs of prospects and customers can never be underestimated. But business owners who take website content planning and development a step further and create a simple system of website-content links and tools tailored to their industry will enjoy continuous site traffic and the intake of qualified leads.

Build a 2D Representation of Your Website with a Sitemap

A sitemap, or a flow chart diagram, is an effective website content development method to help organize a website’s structure and determine where information should be placed. Design trends favor a streamlined navigation structure with well-organized categories so visitors can find the content they are searching for, quickly and easily. Gloomaps provides simple site mapping tools to help create and build visual sitemaps.

The Crucial Question: Does Your Website Need a Blog?

Whether it’s a “blog” or not, you do need new, updated content on a consistent basis. The ideal place to put this website content is in a blog. You could post this content on a webpage, but it isn’t nearly as effective because readers can’t subscribe, and therefore you can’t obtain their emails to turn them into customers.

Your blog’s unique content also showcases your knowledge, and by posting links to it on your email campaigns, advertisements, and external blog sites your web site will receive more hits and email subscribers. In addition, branded social media accounts on Facebook, Twitter, LinkedIn, and YouTube demonstrates your expertise and develop inbound traffic.

Drive Traffic to Your Website with Email Marketing Campaigns

It is vitally important to produce email campaigns featuring links to websites, blogs, and social media pages to complement business marketing strategies. These campaigns are a critical piece of a successful website content planning strategy. Think of your business website as the hub of the system. Your email marketing campaigns promote the content you create for your customers and prospects, and they drive traffic to the hub. If you are not currently using this strategy to promote your business, it’s time to add email marketing to the mix.

Everything else that connects and enriches the information on the hub will be content driven by external websites. Examples include websites like Yelp that provide reviews of businesses, industry associations, news media, and other websites that share press releases and blog posts.

Using this organized and consistent approach to website content planning and development will ensure that your site is information-rich and always up-to-date. Not only does it encourage you to blog about current trends and design fresh email campaigns, but it also demonstrates your connectivity to the industry at large and to your target market. To learn more about why developing a website content planning strategy is key for your business, contact us at Millennium Agency.