Polaris Industries is an American manufacturer of snowmobiles, ATVs, and neighborhood electric vehicles. Founded in Roseau, Minnesota, USA, Polaris continues to engineer and manufacture recreational and luxury equipment proudly in the USA.
Millennium was selected to design and develop an ATV and Snowmobile direct mail strategy for New England Polaris dealers. The mailer was targeted to prospective customers and designed to increase interest and inspire customers to take action. Co-oped and approved, this provided an excellent opportunity for Polaris ATV/Sled dealers to increase their sales.