CASE STUDY
The Prescription Center

The Prescription Center selected Millennium Agency to establish a refreshed, clear, and eye-catching brand that was strong and cohesive across platforms.

The Challenge

The Prescription Center is a family-owned and operated pharmacy that works to ensure complete health and wellness, from proper nutrition and physical fitness habits to medication management, they offer trusted products and reliable advice that makes the difference. They were looking for a complete rebrand across multiple platforms to obtain a more modern look and feel that would help set them apart from their competition. The Prescription Center rebrand was going to be a multi-front strategy, and required research, design, content creation, data analytics, and more. They hired Millennium Agency to take on the job, and they delivered results that exceeded expectations.

The Solution

Millennium Agency sat down with The Prescription Center team to determine their strengths, weaknesses, and goals. Millennium then worked to establish a refreshed, clear, and eye-catching brand that was strong and cohesive across platforms. Millennium Agency delivered a new logo, collateral materials, brochures, print advertising, radio, and tradeshow booth materials. They also designed a high-impact vehicle wrap that would travel the Concord area, acting as a traveling billboard, raising brand awareness throughout the area. To maintain a family owned and operated vibe, photographs of ownership and staff were also taken to be used throughout the media campaigns and connect the company with their customers more closely.

The Result

The Prescription Center’s rebranding campaign was successful and resulted in a significant increase in traffic and business. Millennium Agency created a cohesive, successful brand that was properly communicated across multiple platforms, including digital, print, photography, and more. Millennium’s branding work created brand consistency, increased public awareness, and enhanced overall brand presence in the Concord area.

  • Increased brand presence within the Concord community
  • Rebranded in a cohesive, multi-modal way
  • Garnered client trust with personable strategies

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