Millennium partnered with S-Bio, the parent company of EZGlyco, to develop an integrated online lead generation campaign that included a customized landing page, downloadable datasheet, and high-impact sales video.
S-Bio specializes in providing high-performance labware: Quality 3D Cell Culture products for Cancer Spheroid Culturing and Regenerative Medicine, Low Bind products essential for Proteins, Peptides and Cell recovery and High throughput Kits and Services for N-glycan and O-glycan analysis. EZGlyco™ mAb-N Kit with 2-AB is a streamlined and rapid N-glycan preparation kit for IgG from cell culture supernatant with unmatched speed, ease of use, and compatibility with HPLC. Millennium partnered with S-Bio, the parent company of EZGlyco, to develop an integrated online lead generation campaign that included a customized landing page, downloadable datasheet, and high-impact sales video.
The Solution
Millennium worked with S-Bio to create a datasheet specifically tailored around the new product launch. Finally, Millennium worked with S-Bio to script, storyboard, animate, voiceover, produce, and provide final files for 60 to 120 second explainer videos on S-Bio EZGlyco and what differentiates the product in the market. Millennium created an online lead generating landing page to educate potential customers and drive the online sales process. The new website landing page was an informative, dynamic landing page with a lead generation form, educational datasheet, and high-impact sales video.
The EZGlyco product launch was a success. The landing page included a lead generation form and relevant, optimized content to engage and educate users. Focused on attracting and informing potential customers online, and through trade shows, the campaign drove new business opportunities to their product division. Millennium delivered a lead generation landing page that offered a centralized location for all marketing initiatives to drive to. The landing page was aesthetically designed based on website design best practices and was fully optimized for search and UX/UI. The datasheet and video delivered multi-layer education on the EZGlyco product, allowing potential customers to become educated and request more information, all in one place.
Mobile-responsive, lead generating landing page
Increased interaction through datasheet downloads and sales video views
Increased awareness and supported sales process
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