Retail Control
Systems (RCS)

Retail Control Systems, an innovative point-of-sale solutions provider, selected Millennium to increase lead generation.The strategy included and improved inbound marketing, website, and lead nurturing.

The Challenge

Retail Control Systems (RCS) specializes in retail and restaurant management software and hardware solutions. Driven to provide clients with exceptional customer service, quality, and innovation, RCS selected Millennium to redefine their inbound marketing strategy, generate more leads through digital marketing, and enhance the user experience and user interface (UX/UI) of their website. Working with the current RCS branding, Millennium established a comprehensive marketing plan to achieve the best results.

The Solution

Millennium worked closely with the RCS marketing and sales team to define the sales process; optimize the user experience of the website for a simple, effective interface; and build out the website to drive the volume of inbound leads necessary to meet sales goals. The RCS website was created as a fully customized, lead-generation system that would seamlessly integrate comprehensive lead nurturing, digital marketing strategies, and a CRM. Millennium developed a design, wireframe, and taxonomy that was interactive and encouraged audience engagement. It was also designed to bring in traffic through organic and paid methods, direct users to key pages and capture valuable leads that could then be leveraged through sales automation.

The Result

Millennium developed a fully integrated lead generation program, and driving to landing pages. Lead nurturing through SharpSpring was executed through workflows, including those who visited a landing page. Millennium increased overall awareness of statewide and nationally through news releases and article placements in industry-specific publications. Millennium executed a micro-campaign targeted specifically to museums. Millennium also research and purchased email contacts across RCS’s six main industry verticals and delivered an optimized email marketing campaign, further promoting webinar registrations. All marketing efforts served to fill the sales funnel so the RCS sales team could focus on converting pre-qualified leads into customers.

  • Mobile-responsive, lead generation website
  • Email, digital, and nurturing
  • Increased awareness and leads for sales team

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