Millennium was tasked with creating a website presence that was approachable, user-friendly, and informative for NHCash’s customers. The desired actions for visitors were to learn about the benefits of a loan from NHCash and APPLY for a loan through the website.
Millennium worked closely with NHCash to create an original and easy to use website design and structure that appealed to the target market – the design needed to make the user feel like they were no different than their peers with higher credit scores. Millennium also worked with NHCash to develop an extensive pay-per-click advertising campaign with a monthly budget of $100,000. In order to significantly increase leads and loans, Millennium worked with NHCash to target people searching for high-value, low-competition keywords.