The rebrand included a new name, logo, and brand while preserving the firms’ brand integrity and longevity.
Following a merger, NCS Regulatory Compliance was presented with a host of rebranding challenges to reintroduce themselves to the market, including devising a new, united name and brand, creating a national external brand launch plan, and establishing metrics for tracked results and overall success. Millennium was selected by NCS Regulatory Compliance to devise a new, united name, logo, and brand while preserving the brand integrity and longevity of the two firms, Regulatory Compliance and National Compliance Solutions (NCS).
After creating the firm’s new, united name, logo, and brand, Millennium worked with NCS Regulatory Compliance to conduct a brand audit, and determine the collateral materials needed, which included business cards, letterhead, envelopes, PowerPoint template, datasheets, whitepapers, sales presentations, email signatures, and e-blast templates. Millennium also reviewed and made recommendations on how any potential sub-brands for other services such as consulting, technology, etc. would fall under the overarching brand. Finally, Millennium developed talking points for the firm and a creative strategy for the B2B marketplace.
As part of the rebrand, Millennium designed and developed a modern, highly interactive and informative website for NCS Regulatory Compliance. Millennium reviewed both websites and recommends that NCS Regulatory Compliance implement a contemporary website design using the latest WordPress platform. Millennium integrated current web development best practices, implemented keywords more effectively, ensured SEO compliance and integrated responsive technology, viewable on mobile devices, tablets, and desktops. The website integrated HubSpot, CRM, client login portals as well as access to extensive compliance resources for investment advisors and broker-dealers
Millennium successfully combined the long-standing brands of Regulatory Compliance and National Compliance Services, preserving the brand recognition of both firms while delivering a unified, streamlined look. The all-new, fully integrated, mobile-responsive website was launched successfully in two phases, a soft launch for internal audiences and clients followed by a hard launch to prospects and the public. Millennium also distributed a website launch release to reinforce the merger in the public eye and promote the cutting-edge integrations that NCS Regulatory Compliance leveraged in their successful website project.