The strategy included a new logo design, corporate messaging, and a mobile-responsive website.
Microcatheter (MCC) delivers world-class microcatheter extrusions and components for industries including interventional neuroradiology, pediatric & neonatal, peripheral vascular, oncology, urology, and palliative care. MCC required a refreshed brand identity and improved market presence. Millennium devised a strategy to redefine MCC’s logo, messaging, and website to elevate the manufacturer’s visibility in target industries and improve its corporate brand.
Millennium worked with MCC on a newly branded logo design, corporate messaging and positioning strategy, and the design and development of a new mobile-responsive website. MCC desired a modern, professional brand that would not only elevate them in the manufacturing space, but also resonate with their B2B customers. MCC’s brand story is one of superior quality, reliable products, and advanced technologies that provide the tightest tolerances, smallest diameters, and the most highly controlled mechanical properties to clients.
MCC’s new branding and messaging allowed the manufacturer to better speak to business customers in their language, creating an online visual representation of the microscopic products they produce and demonstrating a truly innovative microcatheter production process in the industry. The website, developed with the B2B customer in mind, is easy to navigate and includes testimonials, a blog, and news and events. The content of the website was built upon the messaging defined in the branding and messaging strategy sessions led by Millennium in collaboration with the MCC team. Millennium also worked with MCC to create a brand presence on LinkedIn and elevate the profiles of key management