With global healthcare spending predicted to cross the $10 trillion mark by 2022, the new year calls for new brand strategies, innovative campaigns, and novel trends to accelerate healthcare digital marketing success.
This is particularly crucial for the health sector, which has been a booming industry during the pandemic. Now to sustain this success, healthcare firms will have to up their digital marketing game.
If you’re a healthcare firm, we recommend you consult with a digital marketing firm to lay the foundation for next year’s marketing strategies.
Millennium Agency happens to be one of the leading names in the digital marketing sector in Manchester and Boston. We offer brand strategy services, content and event marketing, advertising, video production, brand positioning, data analytics to web design.
While strategizing for healthcare marketing in the upcoming year, these are some dos and don’ts that you must follow to emerge as a competitive healthcare firm.
Do’s
Create a Distinctive Brand Identity
Just like your personal dressing style, your brand identity helps customers recognize you!
As a healthcare marketing firm, the message you send across via the visual elements of your promotional material helps you stay distinct and recognizable in a highly competitive market.
Create a Persuasive Brand Message
A positive and persuasive brand message will help you build social credibility and trust amongst your audience.
The healthcare industry is currently undergoing a shift wherein well-being is prized over simple healthcare. By integrating this shift in your brand message, you can connect with your customers on a deeper level, eliciting their trust in your services.
Be Mobile-Friendly
In the first half of 2021, mobile web has accounted for around 50% of website traffic.
In 2022, these figures are only set to increase with the increasing usage of mobile phones. Set up a mobile-friendly website with the web design team at your digital marketing agency now.
Don’ts
Don’t Rely on a Single Platform
A comprehensive strategy that integrates several platforms, including social media, web, and email marketing, is the way to go.
When all the platforms work in tandem to convey the same brand message, you’re able to reach a bigger audience in more than one way. This creates a more significant impact.
Don’t Violate Guidelines
As a healthcare firm, patient privacy is an ethical responsibility, and its violation can cost you a fortune.
In 2022, be responsible and follow the Health Insurance Portability and Accountability Act of 1996 (HIPAA) guidelines regarding the protection of patient health information.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.
