Amidst the pandemic, the world experienced a shift in safety measures, control and prevention.
The boom in healthcare has led to increased use of search engines. Around 77% of people and 72% of U.S. internet users have visited health-related websites in the past year.
These figures illustrate the need for healthcare brands to strengthen their brand presence in the digital space and ensure they stay in the game.
At Millennium Agency, we provide brand strategy services, content and event marketing, advertising, video production, brand positioning, data analytics, and web design services in Manchester and Boston.
When working with a digital marketing consultant, here are some branding strategies that you must consider:
Front-line At the Forefront
A study showed that placing the frontline workers at the center of your marketing campaign can help establish a relatable human connection.
Since frontline workers are the people patients see when they visit clinics and hospitals, healthcare companies can leverage this existing relationship through their brand campaigns.
Focus on Awareness
Any digital marketing expert will tell you that creating awareness empowers people and gives them a sense of control.
As a healthcare company, identifying causes, risks, and threats of certain diseases and offering solutions help clients feel cared for and builds your credibility in the space.
When this is accompanied by scientific research, it helps patients feel that they are in responsible and caring hands.
As per a survey, 9 out of 10 people believe that they would boycott a company’s services if they noticed irresponsible behavior.
The digital space of today’s world is driven by political and moral correctness. It may prove beneficial to highlight the community work you’re already doing to garner the support you need.
Showcasing responsible behavior helps patients associate respect and integrity with your company, making it a trusted option.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!