While verbal recommendations have been the way to go for healthcare industry firms for a long time, this dynamic has drastically changed. According to statistics, 77% of people use search engines to book medical appointments, and 94% of patients assess the providers through online reviews.
If you’re looking to hire a healthcare marketing firm, these are the questions you must ask them to ensure you’re getting the best possible service.
#1 – What’s Your Philosophy Regarding Healthcare?
Ensure you are on the same page with your digital marketing consultants regarding goals, objectives, and direction. This conversation can lead to fruitful insights that will help you and your consultant create successful brand strategies.
# 2 – What can you do for my brand?
This question will clear all your apprehensions regarding where you’re spending your money. Your prospective agency should highlight the exact terms and definitions of their services, such as brand strategizing or content/PR, followed by how these translate into leads and sales.
#3 – How will your services help me?
This is where the facts and figures of client success come into play. Asking this question will help you quantify the outcomes of your investment. Your agency should help you decipher data analytics of their past clients and dig up figures to show you how effective their marketing strategies can be for your brand.
#4- Do you have any experience in the healthcare industry?
A firm experienced in the healthcare industry might have more to offer in terms of troubleshooting messaging roadblocks and getting to the heart of your business’ competitive advantage. However, don’t overlook the benefit that a fresh pair of eyes can bring. Often marketing firms new to the industry may bring fresh ideas and innovative solutions that will help you stand apart.
#5 – How often will we be receiving reports, and who will be our primary contact?
Knowing who on the agency’s end is repsonsible for coordinating your work and how often you’ll receive updates will help you both establish clear expectations. It’s always better to pre-set deadlines than have them come up as work goes on.
If you’re looking for digital marketing expertise for your healthcare business, Millennium Agency offers brand strategy services, content and PR marketing, digital advertising, video production, data analytics, and web design— all local to Manchester, NH and Boston, MA.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!