Verbal recommendations have been the way to vet providers and firms in the healthcare industry for a long time. However, this dynamic has drastically changed in the healthcare marketing landscape. According to statistics, 77% of people now use search engines to book medical appointments, and 94% of patients assess providers through online reviews.
Looking to hire a healthcare marketing firm? Ask these questions to ensure you’re getting the best possible service.
#1 – What’s your philosophy regarding healthcare?
Ensure you are on the same page with your digital marketing consultants regarding goals and direction. This conversation can lead to fruitful insights that will help you and your consultant create successful brand strategies. Additionally, a consistent messaging strategy will convey a clear identity to your consumers and employees.
# 2 – What can you do for my brand?
This question should clear away all your doubts about where you’re spending your money. Your prospective agency should highlight the exact terms and definitions of their services, such as brand strategizing or content/PR, followed by how these translate into leads and sales. On the other hand, if an agency is being vague, that’s usually a red flag that you should look elsewhere.
#3 – How will your services help me?
This is where the facts and figures of client success come into play. Asking this question will help you quantify the outcomes of your investment. Your agency should help decipher analytics of their past clients and show you a history of effective healthcare marketing strategies. Naturally, this information will clarify whether the agency in question is a good match for your brand goals.
#4- Do you have any experience in healthcare marketing?
A firm experienced in healthcare marketing will have more to offer in terms of getting to the heart of your business’ competitive advantage opportunities. Regardless, it’s important not to overlook the benefit that a fresh pair of eyes can bring to your brand. Oftentimes, marketing firms new to the industry may bring fresh ideas and innovative solutions that will help you stand out.
#5 – How often will we receive reports, and who will be our primary contact?
Knowing who on the agency’s end is responsible for coordinating your work and how often you’ll receive updates will help you both establish clear expectations. Thus, it’s always better to pre-set deadlines than have them come up as work goes on.
If you’re looking for digital marketing expertise for your healthcare business, Millennium Agency offers brand strategy services, content and PR marketing, digital advertising, video production, data analytics, and web design— all local to Manchester, NH and Boston, MA.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!