To be successful in this highly competitive world, businesses need a solid digital marketing strategy and a strong social media presence. As everything is migrating online, the pandemic has reinforced this plan. As a result, social media has become one of the most powerful tools for companies to connect with their audience and target specific customer groups. However, social media also comes with some inherent dangers.
2020 was a banner year for cybercriminals. The pandemic brought with it a slew of new hacker groups waging war on the public through cyberattacks, phishing campaigns, ransomware attacks, data breaches, and spam. Unfortunately, cybercriminals use social media often to trick unsuspecting victims. Thankfully, the way to avoid getting caught is through an email address lookup verifying the owner and protecting against fraud.
Statistics of Increased Use of Social Media
According to data from Pew Research, approximately 72% of Americans use some type of social media, compared to only 5% when social media platforms began to develop in 2005. What’s more, 3.6 billion people all over the world use social media. Most users spend roughly 144 minutes per day on social media channels. Some other interesting statistics regarding the use of social media include:
- 57% of consumers follow brands to learn more about their products and services.
- 91% of consumers will engage with the brand after following them on social media (visit their website, recommend them to a family member or friend, or purchase products/services).
- 68% of buyers prefer brand content to be images rather than text.
- 49% of consumers will purchase a product after seeing a brands ad on social media.
Although Facebook is still the most commonly used platform, others platforms like Instagram, Twitter, Pinterest, and LinkedIn are not far behind. Social media is where the conversation is taking place, and most consumer decisions are based on connections, referrals, and discussions on these platforms.
These staggering figures speak for themselves. Businesses cannot ignore the powerful attraction of social media. If used properly, marketers can turn social media into a customer conversion machine.
5 Benefits of Integrating Social Media in Digital Marketing
There are numerous benefits to integrating social media into a company’s digital marketing plan. The top five include:
1. Increased Online Presence
As the statistics suggest, most people who find a brand on social media will seek further engagement by visiting the company’s website, making a purchase, or recommending the brand to a friend or family member. Thus, making social media a go-to source for product information and drives significant traffic to their website.
2. Better SEO Rankings
SEO is a constantly moving target. Nowadays, a company cannot just have an optimized website to attract visitors. Brands must also have a healthy social media presence with links to landing pages for successful SEO. High-quality social media content provides credibility for the brand and instills trust in its customer base, while SEO on these social media posts have their own place in an overall SEO strategy.
3. Raise Customer Awareness/Engagement Through Rich Content
Even top brands can use social media to increase visibility and interact with customers on a personal level. Research has shown that brands that interact deeply with their audience can increase customer satisfaction. Providing quality content is key to getting customers’ attention and keeping it.
4. Improve Brand Loyalty
Another important benefit of using social media in digital marketing is to increase brand loyalty. If customers have a difficult finding a company, they will go elsewhere. A strong social media presence will help customers find and connect easily with the brand, building loyalty, and trust. Customers tend to trust brands they see frequently. Hence, social media marketing should be a top priority for all brands.
5. Save Time and Money
Social media marketing saves a lot of time and money over traditional types of advertising. Some experts believe it is the most cost-effective way to reach consumers and attract repeat customers. Marketers can set up social media accounts for free and post quality content within minutes at no extra cost. The value of social media marketing is priceless.
The key takeaway here is that customers are already using social media. Companies don’t have to do anything extra except meet them where they are. Social media has become one of the most effective ways to attract viewers, interact with consumers, build trust and loyalty, and convert visitors to customers. This is why social media is no longer considered to be on probation, but instead an important role in businesses success.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!