Every business owner wants to build an interactive, customer friendly website. But how can you ensure prospective and existing clients find your site before landing on the home page of a competitor? The answer is search engine optimization (SEO).

It is a known fact that the majority of web users only click on links provided on the first page – and usually just on the first few links at the top of search engine results. Also, many users believe the organic search results on the first page are more reliable than paid ads. Focusing on SEO can markedly improve your website’s performance by increasing its rank in search engine results pages, effectively expanding the number of visitors to your site.

How to Improve SEO

Improving your site’s search engine rankings can be achieved with some simple changes. Think about the keywords that the majority of prospects in your market would enter when searching for your business. Google Ads has a keyword tool that can assist you in discovering popular search terms in your business’ area. Integrate those keywords into your site’s content, but be careful not to “keyword stuff”. With the increasing growth of digitization, Google has gotten smarter. If you choose to enter keywords in places that don’t make sense, your website could be considered spam – driving prospective customers away. Strategically place keywords into your site’s copy where it makes sense.

Keywords should also be linked to external sites or other pages on your site so that they become indexed by search engines. It is more beneficial to your site’s rankings to link keywords rather than linking non-descript phrases, like “Click here for more.”

Where to Put Keywords

Keywords should be incorporated into your site’s URL address, page titles, photo captions, and blog posts. Another effort to embrace is linking your site to top industry-related and trusted sites and requesting reciprocal links from them. Additionally, with social media’s popularity, linking to your site through your interactions and posts via Facebook, Twitter, LinkedIn, and Instagram will prove to be a rankings booster.

The effectiveness of your SEO strategies can be easily tracked and measured by periodic test searches for your keywords in major search engines. If you don’t have the time or skills to tackle SEO on your own, but want to improve your site’s rankings – Millennium Agency can design and manage an SEO plan that will bolster your online presence and bring in those coveted leads

About Millennium Agency

Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!