The notion of visual story-telling holds great appeal for clients and can be leveraged to generate impactful business connections.
According to statistics, 87% of digital marketers use video content, and 51% say that it’s the most powerful tool for generating ROI. While all kinds of videos receive traction, telling your brand’s story through visual content instantly promotes brand recognition, connection, and customer engagement.
With its low input and high return, video content is here to stay!
Advantage Over Text
Pairing video content with your company’s creative skills can help establish your brand identity.
The efficacy of videos over other SEO tools such as written content is undeniable. A video and text ad were compared side by side in a survey, revealing 480% more clicks on video than just text. What’s more, every click proved almost 500% cheaper. With increased engagement, visual cues such as your brand logo, color scheme, and style won’t be forgotten.
To meet the growing demands of a community that values visual stimuli, video content adds movement and life to your brand. By catching glimpses of people behind the brand and associating voices, faces, and sentiment to your business, your brand story will no longer remain one to be read but will evolve into a three-dimensional tale.
Working with a digital marketing consultant to create powerful and emotion-driven visual stories can help achieve a retention rate of 95%.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!