There was a time when business leaders made decisions based on their instincts. Imagine an episode of Mad Men, a show in which marketing firms based entire marketing strategies based on an instinct or a moment of inspiration.Of course, that’s not how things work anymore. Now, with the help of data analytics, we know exactly how to put data to good use.

As a marketing firm specializing in CPG/Retail sector, we can tell you firsthand that data analytics should be the number one priority for your CPG/Retail business, and here’s why:

Data Analytics for Retail/CPG Sector: What Is It?

If that heading is a mouthful, don’t worry, there’s a shorter name for it: retail analytics. Retail analytics may sound like a mix-and-match idea that a tech startup just came up with, but it’s actually a sector that is expected to touch $8.6 billion worldwide valuation next year.

There are more than a few reasons data analytics should be a priority for CPG/Retail businesses. Data analytics only work if you use them, and they’re not a magical tool, but they can tell you if your marketing campaigns are working or not.

This information is vital because you can improvise and adapt appropriately, and if you pay attention to important metrics, your campaigns may not be successful magically overnight, but they will definitely improve over time. If you don’t believe us, you can take a look at our clients’ success stories.

Data Analytics for Retail/CPG Sector: Why It’s Important

Data analytics are crucial for more than several reasons; let’s take a look at the most important ones:

  • Data analytics provide you timely and accurate information about your marketing campaigns
  • Using KPIs, you can gain crucial insight into how your CPG/Retail business is performing and adjust accordingly.
  • Data analytics improve your stock and inventory planning through demand predictions, customer behaviors and help you build a robust supply chain.
  • They help you understand your customers and gives you answers to crucial questions regarding your target audience.
  • Data analytics help you grow your sales and increase brand value through predictive and proactive measures.
  • Data analytics are essential these days for retail and CPG businesses. Whether it’s KPI monitoring, real-time reporting, custom dashboards, social media monitoring, or web analytics, using these tools is a necessity to survive in the hyper-competitive retail market.

    Millennium Agency Improves Customer Sales With CPG/Retail Marketing

    There’s no denying the need for data analytics in CPG/Retail sector, and businesses not paying attention to it are doomed to failure. At Millennium Agency, we offer comprehensive marketing strategies for CPG and retail clients, focusing on unique branding and messaging.

    As a digital marketing agency in Manchester, we offer everything in between data analytics, branding strategy services, video advertising services, and so much more. Contact us for a free consultation about how we can help your CPG/Retail business grow.

    About Millennium Agency

    Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.  Visit or book time here.