According to Forbes magazine, digital media is no longer a ‘single-strategy game.’ As a business, you can hardly pick and choose between certain forms of media marketing strategies. While some may be deemed more effective than others, they all intertwine to produce the best results.

Paid and earned media are popular buzzwords in the digital marketing space. As for content and its creation, both play varying yet crucial roles in business growth.

Work with an experienced digital marketing firm like Millennium Agency to derive comprehensive digital solutions.

Paid Media

Paid media consists of all forms of ad-related media dedicated to getting relevant exposure. These advertisements mostly take on social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.

With 3.6 billion social media users, if paid media campaigns are successfully executed and well-focused, they can significantly drive instant traffic via PPC (Pay Per Click) posts.

Earned Media

Meanwhile, earned media is the online version of word-of-mouth marketing. Earned media includes reviews and feedback. It promotes customer engagement which adds a humanistic element to business and client interaction. This connection plays an essential role in smooth business interactions.

Work with your digital marketing consultant to create brand advocacy in your SEO content to establish trust and social credibility among your clientele.

Working In Tandem

While paid media grants your business new traffic in larger volumes, earned media offers you and your clients an already existing sense of trust.

By engaging both forms, you can extend your brand and create additional and valuable pathways for prospective clients to reach you.

About Millennium Agency

Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!