Five years ago, Adobe predicted future B2B manufacturing companies would rely on digital sales by more than half—and 2021 shows evidence of this! In an era where a brand’s presence in the digital space defines its success, creating a powerful and persuasive brand message helps clients identify and trust you. It connects you to relevant prospects and builds more than just a transactional relationship.
Here’s how a solid brand message will help you earn a competitive edge:
Social Credibility and Trust
A positive and persuasive brand message proves crucial for manufacturing companies to establish trust and credibility. Unlike retail brands, B2B manufacturing companies’ products aren’t accessible on the shelves of local supermarkets and require a much stronger call-to-action for clients to reach out.
As the world experiences a manufacturing shift, statistics show that 78% of manufacturing marketers believe content is king to garner relevant attention online. An innovative and specific brand message will help your clients feel connected to you and establish trust.
On average, B2B manufacturing companies allocate 15% of their budget to digital marketing. Running successful brand awareness campaigns, with the help of an experienced digital marketing firm, can help convey a persuasive image of your business that keeps you at the top of your customers’ minds.
Ensuring you’re advertising on the most relevant platforms places you at the forefront of your sector and portrays your brand as modern and up to date.
The manufacturing industry is constantly evolving, and it’s essential to stay on top of your industries’ trends with your brand message. That’s why over over 70% of brand managers prioritize building an audience over generating immediate sales. Thinking long-term requires acknowledging that while not all audience members will convert to sales, the ones who eventually do are more likely to become recurring customers.
A digital marketing firm is your best bet to stay up-to-date with powerful branding strategies that help manufacturing companies stand out from the competition. At Millennium Agency, we offer great opportunities for business growth via our brand strategy services, content and PR marketing, digital advertising, video production, data analytics, and web design— all local to Manchester, NH and Boston, MA.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!