After a year filled with Michael Keaton comebacks and watching boys become men, we are now two days away from Hollywood’s big night. This Sunday, the one and only Neil Patrick Harris will be hosting the 87th Academy Awards and, being the movie buffs we are, you can bet we’ll be tuning in. After all, if it’s anything like last year’s ceremony, we should have a whole lot to talk about come Monday.
Ever since Al Gore invented the internet and changed the world (we’re pretty sure that’s how it went), web design has been working to discover the next-best way to design a website.
As you can see from the Space Jam website, the work of these designers has paid off quite substantially over the years. Nevertheless, the digital landscape remains an ever-changing place and it doesn’t take long for today’s big design trend to become yesterday’s news. Then again, some things in life never go out of style, and, in our experience, simplicity is, and always will be, one of those things.
Snapchat, one of the largest social media platforms in the United States, is grabbing the attention of businesses nationwide. Many see an opportunity to use the photo- and video-based messaging app for marketing and campaign purposes.
Forbes.com says, “Snapchat is a marketing tool that cannot be ignored.” Snapchat has over 100 million users, 400 million snaps sent, and 1 billion stories viewed every day. GrubHub, Taco Bell, and Major League Baseball are just a few of the major brands that have been among the early adopters of Snapchat and here are the reasons why: (more…)
When developing e-blasts for your business, you need to think about what you want to achieve from it. What is the end goal? Maybe you want customers to purchase a certain product or sign up for an event. Then comes the big question, how do you make sure no one wants to hit the ‘delete’ button on you before they read your message?
An e-blast is a strong form of marketing that businesses can use to their advantage to reach their target audiences. E-blasts allow you to keep in touch with existing and/or potential clients by delivering news and/or promotions on your products or services quickly and easily.
To be successful in your next email marketing campaign, consider these five helpful tips:
- A clever title. The title you select is the first important piece to writing e-blasts. Your title should tell the customer exactly what you are trying to market; therefore, this is when you need to hook the audience. The few words you choose to use as a title can make or break the purpose of your e-blasts, so consider a call-to-action up front.
- A planned goal. What do you want to achieve? A goal is important to keep in mind when drafting an e-blast. Being direct with your audience will increase your chances of reaching your goal. Effective email marketing consists of a brief, clear, and positive message.
- Avoid being spam. Why send an e-blast if your target audience can’t even open it? It is crucial to avoid using spam-triggered vocabulary. Companies often lose credibility and are considered unprofessional when they send out emails that result in spam. Make your writing structure clear and concise to avoid setting off red flags for spam filters.
- A detailed contact list. Having a thorough contact list is important when it comes to reaching your target audience. Segmenting your contact list based on your e-blast topics and goals can be beneficial to reaching the proper customer base and achieving positive results. Keeping an eye on your unsubscribe list is critical to determining if you are sending e-blasts too often, sending irrelevant information, etc.
- Links and contact info. Lead recipients to where and how you want them to take action. Your e-blasts are a marketing tool; use it properly by placing internal links throughout the email. These links provide a higher likelihood of directing customers back to your website and increasing SEO. Don’t forget to provide your contact information; the customer needs to be able to contact you quickly and easily.
What step do you think is most important to conducting an effective email marketing campaign?
Have you ever been shopping online, found something you like (perhaps a pair of shoes), and added it to your cart only to abandon it later without making a final purchase? We all have, and we’ve probably all found that abandoned purchase following us around the internet in the form of an online banner ad as we read the news or check our email. This is known as ad retargeting, and it is an effective way to bring customers that haven’t made a purchase back to your site. (more…)
Blogging is an excellent way to increase brand awareness, reach new audiences, and demonstrate industry expertise. Before you start blogging, consider what the goals of your blog are and how you plan to increase your blog’s visibility through different methods. (more…)
Developing a website for the first time or redesigning your current one is a big project that has to start with a well-defined plan for design, development, content, and execution. Even if you execute a new website to perfection, there are still items that you must go back to review and check for errors. (more…)
Your PPC campaign – or Pay-Per-Click – are a good resource for online advertising as they allow you to fully customize, manage, and alter your campaigns as you go. Perhaps one of the most underutilized tools in Google AdWords Keyword Planner is the ability to include negative keywords in your campaigns. (more…)
According to marketing experts, using social sharing buttons in your email marketing campaigns results in a 158% higher click-through-rate than those that do not. Having an understanding of what does or does not work in email marketing to your customers is essential to creating a campaign strategy that will drive results. There are often standards that work across the board for all email campaigns but knowing what you can do to improve your individual results will further your efforts in the long run. (more…)
Businesses are using blogs on a more regular basis as a way to communicate with customers and build their reputations as knowledgeable leaders in their industry. You’ll find that companies of all shapes and sizes are utilizing blogs, from corporations to local businesses. (more…)