We all know about email marketing, our inboxes typically pile up with emails from this company and that company, and that store you love to shop in so much. Now think about which emails you typically open. They almost always have the same thing in common, they’re targeted. Companies take advantage of list segmentation in email marketing to do this.
According to MailChimp, an email marketing service provider, segmented email marketing campaigns had a 14.444% better open rate than the list average and 14.994% better click-through rate. When you start utilizing segmentation in email marketing, you will be able to better target customers with information and valuable resources that are of interest to them, which will, in turn, increase your success.
Here are some of the most important reasons why you should begin incorporating list segmentation in email marketing strategies going forward:
Your customers are all different.
More often than not, companies have different target audiences that appeal to a variety of different products and services. Using list segmentation in email marketing campaigns will help you identify these differences and provide customers with the information and opportunities they’re looking for.
It will improve your credibility.
When you are being thoughtful and methodical about how, when, and what you email to your contacts, it will automatically improve your credibility. No one likes to be spammed, and if you do it, customers will often discredit your business and view you as unprofessional.
You will be able to send more targeted emails.
Having a segmented list will allow you to breakdown your customer base by prior interests or purchases, location, industry, and more. The ways to segment your lists are endless so work on developing a strategy that best suits your business.
It will boost your success rates.
Statistics show that having a segmentation in email marketing lists improves your open and click-through rates (CTRs) while lowering your bounce rates. However, keep in mind that segmented lists are only part of the equation. You need to consider your message and your call-to-action.
Do you use segmentation in email marketing lists? Tell us why or why not in the comments below.
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