Here are eight essentials for making your blog a success now and in the future:

  1. Know your audience. This is perhaps the most important essential aside from the obvious, great writing! Once you’ve defined your target audience, develop blog content that will appeal to their interests and listen to their comments to write blogs that address their questions.
  2. Provide value. Ultimately, the goal of your blog should be to provide value to your readers while writing about topics you are passionate about. If you always keep this goal in mind, you will be well on your way to having a successful blog that readers come back to.
  3. Be yourself, define your voice. Even though you blog for your readers, you should first and foremost blog for yourself because you enjoy it. Be yourself in your writing and discover your own unique voice that will resonate with readers. They want something real, so be you.
  4. Eye-catching headlines. Make your headlines pop with bold words and by conveying what the reader will achieve by visiting your blog. Utilize numbers, like 8 essential tips, to grab the reader’s attention. Your headlines are what will draw people in, so make them count.
  5. Digestible content. Blogs are meant to be fun and informative, keep them relatively brief. However, if you do dive into a long blog post, make sure that it is worthy of a lot of reading. Use short paragraphs and break things down with bullets and lists that help guide the eye.
  6. Photos that appeal to the senses. Having great photos plays a significant role in your readers’ opinion of your blog. They help appeal to the senses, evoke emotions, and help the reader identify what your blog is about. Use them to your benefit and take time to select them.
  7. Design layout, aesthetic. The layout of your blog’s site should be organized, user-friendly, and aesthetically pleasing. Make is easy for readers to find information and navigate your blog. Choose a theme that reflects your personality and select appealing colors to accent it.
  8. Be consistent. One of the things that readers will expect from you is consistency. This should be seen in the selection of your topics, the content of your blogs, and the tone that you use. Readers will come to know your personal style and will keep coming back because they enjoy it.

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Image courtesy of Stuart Miles at