Now that 2014 is off to a start, social media marketers everywhere are predicting the year’s biggest social media trends to come. Most businesses today find the value in social media – it’s branding, customer engagement, lead generation, advertising, and much more all rolled into one. If you don’t at least have a Facebook page, you might as well be living in the Stone Age. (more…)
Whether you’re writing content for your website or your next email marketing campaign, there are certain things you should keep in mind to develop content that captures your audience. With 25% of marketing budgets being spent on content marketing and 78% of CMOs believing that custom content is the way of the future, it’s no surprise that most businesses are falling into line with developing custom content for their business. Be sure that yours turns the results you’re looking for. (more…)
When you’re managing your social media accounts, you want to be strategic about when and what you post. Find out what posting mix works best for your company on each social media platform and refine your efforts based on best results. It can take some time to get your social media pages off the ground, but once you do you should focus on measuring the success of your efforts. This will help you find any glitches in your posting or how you’re interacting with followers. (more…)
Whether you’ve had a blog for years or you’re just getting started, there is an endless amount of ways in which you can enhance your blog and appeal to your readers. From utilizing keywords for better SEO to developing a successful call-to-action, you are more than likely always looking to make your blog better. In addition to all of the blog tips and tricks there are out there, we’ve found that there are some essentials to developing and maintaining a successful blog. (more…)
The number of videos being watched on the internet is at an all-time high. In fact, according to research, 89 million people in the United States watch a total of 1.2 billion online videos every day. Due to this massive number, many companies are taking advantage of the increasing popularity of video, and for good reason. Videos are an extremely valuable tool that can generate a lot of success. (more…)
Most of us know what it means to be polite in daily life. You say “please” and “thank you”, hold the door open for the person coming in behind you, and keep the golden rule of treating others how you wish to be treated in mind. All of these good manners and etiquette are just as important in business, especially in social media. When we are communicating via technology we must take extra care to be aware of what we say, how we say it, and who we are saying it to. (more…)
Most companies are on social media today, whether they’ve mastered the art of social media marketing or have an abandoned Facebook page. We know that social media is a commitment, but there are many ways to succeed if you set some ground rules and expectations upfront or, in the case of the New Year, some resolutions. There are many ways to build up a better social media strategy and following by implementing some best practices that are the right fit for your company. (more…)
Hosting an event can be an exciting time for a business. In order for the event to be successful, however, you need to ensure that there will be a great turnout. Creating an effective marketing strategy is one of the most important steps you can take when planning and hosting your event.
Here are some tips for big event marketing:
1. Create a website. Having a website devoted to your event makes things easier for potential guests. It allows you to centralize all of the information people need to know about the event. Remember to make the site easy to navigate; this will make the experience more convenient for visitors. If there will be speakers at your event, include some information about them. Highlight the best details of your event upfront and the benefits it will provide to the attendee.
2. Make use of social media. Your social media pages are the best place to place your big event marketing promotions. Create an event on Facebook that includes a link to the website and a brief description. Be sure to include deadlines such as when to register for attending the event. Tweet about the event often to provide new details and reminders. Your goal is to reach as many people as you can, and since Twitter feeds are constantly changing, your Tweets will not be seen for very long.
3. Invite the media. Members of the media generally have a very big reach and can help your spread the word about your event. Include members of local TV, newspapers, or radio stations on your guest list to help boost attendance and lend credibility to your event. It should also help you get some coverage, which leads to better word-of-mouth for your company after the event.
What types of big event marketing strategies do you use?
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.
Public relations is one of the best marketing tools you can use to better spread your company’s message and build brand awareness. The goal of good PR is to help elevate your company in the marketplace by being seen as a knowledgeable, trusted leader in your industry. You want to build your reputation, encourage interaction with target audiences and the media, and obtain placements of things like news releases, articles, and blogs in reputable, high-level sources. (more…)
With the increasing popularity in hashtags and their use in marketing materials across a variety of industries, it’s a good idea to understand the different types of hashtags there are and when to use them. Useful in branding and campaign marketing, hashtags can be used on Twitter, Facebook, Google+, Instagram, and more. The hashtag’s primary use is to create searchable topics that can connect more people to your conversations and help generate buzz across the internet. (more…)