As a business, you provide customer service to your customers to manage their questions, provide support, and sometimes to address their negative experiences. This is part of managing your brand, your customers, and your reputation. To truly build an exceptional brand, you need to manage all aspects of your business’s reputation from the inside out. (more…)

We are naturally drawn to visual content, things like photos and videos will always command our attention over something that is text based. Colors, images, people, movement, these are the types of visual attributes that often make us look twice. This is something that is very valuable in social media marketing and maintaining your followers and page engagement. (more…)

The old adage “time is money” continues to ring true today with the exception that many businesses have become savvy about maximizing their time through helpful technologies. Google Hangouts is one of the newer tools available to connect with customers, coworkers, and more, and has many businesses and marketers buzzing about its vast capabilities. (more…)

No one’s perfect. We’ve all had an instance of blurting out the first thing that came to mind and instantly regretting it. In real life, an occurrence like this would happen and probably be easily forgotten. On social media – not so much. On popular social media platforms, such as Twitter, every 140-character post can be scrutinized, often with a flurry of negative comments if the post is particularly odd or offensive. (more…)

Twitter is one of the most popular social networks today with a user base that is constantly growing. Currently, Twitter is a host to over 645 million users, a very large and vast audience. Businesses across industries can expertly use Twitter to connect with customers, send consistent and frequent business updates, and develop brand recognition in the social space. Here are some Twitter Tips for Business: (more…)

Search engine optimization (SEO) is an ongoing process for all businesses but there are a few major factors that weigh heavily on your success and ranking. Learn about these five major Factors That Affect SEO: (more…)

Now that we’re into the swing of 2014, it’s important to make sure your public relations initiatives are off to a good start. This is the time to refresh your resources, generate news ideas, and plan for a successful twelve months until the next year. Here are six public relations tips to utilize in 2014: (more…)

Pinterest is an incredibly visual social media platform that is used by an estimated 70 million users. New research from the Pew Research Center indicates that one-third of women in the U.S. are now using Pinterest. With this rapidly growing audience, businesses are strategizing how they can use Pinterest to reach their customers, but our clients ask – Should My Business Use Pinterest? (more…)

Looking for tips to produce podcasts? Podcasts are an excellent outlet for businesses to engage with their audiences, share industry knowledge, and spread the word, literally, about their business. What listeners enjoy about podcasts is that they can be listened to on their own time whether it driving in the car, working out at the gym, or lounging around the house. What’s most important to listeners is podcasts of quality that appeal to their interests. (more…)

Maintaining a successful blog takes a great deal of time and dedication. Ultimately, there is always something you can be doing to your blog to make it more interesting, user-friendly, SEO efficient, etc. What is important though, for your sanity and your readers’ enjoyment, is simplifying your blogging process in ways that maximize your time and efforts. (more…)