Why choose YouTube as a marketing channel? YouTube was ranked as the top online video content property in December 2013 with 159.3 million viewers. Not to mention, a total of 35 hours of videos are uploaded to YouTube every minute.
If you are thinking about posting a public YouTube video, take a look at these 10 tricks that can help you promote your clip to increase YouTube viewers and set your video apart from the competition. (more…)
Social media is an essential way for businesses to gain visibility and reach customers. Since Americans spend roughly 27% of their online time on social media, businesses must have a presence on these networks to succeed in today’s market.
Your business can use news releases to inform the media of recent developments and relevant news at your company. The ultimate goal of a news release is to secure placement in local and industry leading publications. These placements will help increase your business’s exposure in the marketplace and contribute to brand awareness. (more…)
If you’re savvy on hashtags then you’re probably using them in your social media posts. If you’re not so savvy, maybe you’re still wondering what they even are, or better yet, where you use them. Hashtags are a good way to track topics of interest and engage in conversations on trending subject matter. (more…)
If you have or are thinking about starting up an Instagram account for your business, there are many tips and tricks you can make use of for kick starting a killer profile. From the perfect picture to promotion of your account and interacting with your customers, you can use the Instagram tips to reach its more than 150 million users and build your brand image. (more…)
Writing great copy is only part of the potion when it comes to improving your link building. First, what’s important to understand is that writing for the web is much different than writing a brochure for example. Copywriting for the web should be easy to read (or more likely, scan), an attention grabber, and visually appealing. (more…)
Pinterest can be of value to your business if you leverage it in ways that aim to increase your reach and engage your audience. As a visual platform, Pinterest has become a standout choice in the social media sphere for retail businesses especially. However, many others businesses are finding fun and creative ways to engage with their customers by creating pin boards that will cultivate interest and conversation. (more…)
Social media is all about spreading your message and building brand awareness by being social in a public online setting. Twitter is by far one of the most used and favored social media platforms available, yet it can be a little tricky in terms of spreading your message due to the high turnover of postings. (more…)
Websites require many phases in the planning and development process, content is one of the most defining factors in its success or failure. However, writing for the web is much different than writing for a magazine article or content for a brochure. Better website content needs to be easy to read, easy to understand, and visually reader-friendly in order to effectively deliver your message to customers. (more…)
As of 2013, 84 billion users were on LinkedIn and three million of them were businesses. LinkedIn is a popular social media networking site for businesses to be on but many do not properly utilize the site to gain more connections. How can you use your LinkedIn page to promote your company and generate more leads? (more…)