Designing a website that is accessible to everyone is not only the right thing to do, but it’s also essential in today’s digital age. With more and more people relying on the internet for everything from communication to commerce, it’s crucial that website designers take into account the needs of individuals with disabilities, who may require special accommodations in order to fully access and use a website. 

To design for accessibility, it is essential to first understand the needs of your users. This includes considering their physical, cognitive, and sensory abilities, as well as any language or cultural barriers they may face. For example, users with visual impairments may require screen readers or braille displays to access your website, while users with hearing impairments may require captions or transcripts for video content. 

To better understand the needs of your users, consider conducting user research and testing with people with disabilities. This can help you identify any barriers or challenges that they may encounter when using your website and help you design solutions that meet their needs. 

Understanding Accessibility 

The first step in designing an accessible website is to understand what accessibility means in the context of the web. Accessibility refers to the practice of ensuring that people with disabilities can access, use, and benefit from a website or other digital content. This may involve adjusting the design, layout, and functionality of a site in order to accommodate the needs of individuals with a wide range of disabilities, including visual, auditory, motor, and cognitive impairments. 

There are several key principles of web accessibility that designers should be familiar with, including: 

Perceivability: This refers to the ability of users to perceive and understand the content on a website. To ensure perceivability, designers should use clear and simple language, provide alternative text for non-text content (such as images and videos), and use color contrast to make text and other visual elements easy to read. 

Operability: This refers to the ability of users to navigate and interact with a website. To ensure operability, designers should use consistent navigation and layout throughout the site, provide clear labels and instructions for forms and other interactive elements, and avoid relying solely on mouse or keyboard input. 

Understandability: This refers to the ability of users to understand the information and instructions provided on a website. To ensure understandability, designers should use plain language and avoid jargon or technical terms that may be difficult for some users to understand. 

Robustness: This refers to the ability of a website to be accessed and used by a wide range of devices and technologies. To ensure robustness, designers should use standard HTML, CSS, and JavaScript code, and avoid relying on proprietary technologies or features that may not be supported by all devices or assistive technologies. 

Designing for Accessibility: Best Practices 

Once you understand the key principles of accessibility, there are several best practices that you can follow to ensure that your website is inclusive and accessible to all users. Some of the most important best practices include: 

Use descriptive and meaningful headings: Headings provide a clear structure for your content, making it easier for users to navigate and understand. Use descriptive and meaningful headings that accurately reflect the content on each page. Headings and subheadings are essential for organizing content and making it easy to navigate. They are especially important for users who rely on screen readers to navigate a website. Headings should be used to break up content into logical sections and provide an overview of the content on the page. They should also be structured hierarchically, with the most important headings using the H1 tag, followed by H2, H3, and so on. 

Use color contrast: Make sure your website uses sufficient color contrast to ensure that text and other visual elements are easy to read for all users, including those with visual impairments. Use tools like the WebAIM Color Contrast Checker to check your color contrast ratios. Color contrast is critical for users with visual impairments. Ensure that the contrast between text and background color is sufficient to make the text legible. The Web Content Accessibility Guidelines (WCAG) recommend a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text 

Use clear and concise language: Use clear and simple language that is easy to understand for all users, including those with cognitive impairments or learning disabilities. Avoid using technical jargon or complex terminology. Clear and concise language is essential for making your website accessible. Avoid using technical jargon or complicated language that may be difficult for people with cognitive disabilities or those who are not native speakers of the language to understand. Instead, use simple language and break down complex concepts into easy-to-understand terms. 

Provide alternative text for images: Images are an essential part of web design, but they can be a barrier for people with visual impairments. Providing alternative text (alt text) for images can help users who rely on screen readers to understand the content of the image. Alt text should be descriptive and convey the same information as the image. Avoid using generic phrases like “image” or “picture” as these provide little value to users. Images, videos, and other non-text content should include alternative text (also known as alt text) that describes the content for users who may not be able to see it. Make sure your alt text is descriptive and provides all the necessary information about the content. 

Make links descriptive: Links should be descriptive and convey the purpose of the link. Avoid using generic phrases like “click here” or “read more” as these provide little information about the content of the link. Instead, use descriptive text that tells users where the link will take them. 

Provide keyboard accessibility: Keyboard accessibility is essential for users who cannot use a mouse or other pointing device. Ensure that all interactive elements on your website can be accessed using the keyboard alone. This includes links, buttons, forms, and menus. Users should be able to navigate the website using the Tab key and activate elements using the Enter key. 

Use captions and transcripts for videos: Videos should include captions or transcripts to ensure that users who are deaf or hard of hearing can understand the content. Make sure your captions and transcripts are accurate and provide all the necessary information. Videos are an essential part of web design, but they can be inaccessible to users with hearing impairments. Providing captions and transcripts for videos can help users understand the content of the video. Captions should be synchronized with the video and convey all spoken content, including dialogue, sound effects, and music. Transcripts should be provided in a text format that can be easily accessed and read by users. 

Test your website: Testing your website is essential to ensure that it is accessible to all users. There are several tools available that can help you test your website for accessibility. The WAVE Web Accessibility Evaluation Tool is a free tool that can scan your website and identify accessibility issues. The Accessibility Insights for Web tool is another free tool that can help you identify and fix accessibility issues on your website. 

Accessibility Makes a Difference 

Designing for accessibility is crucial to ensure that your website is inclusive and can be accessed by people with disabilities. By creating a website that is easy to use and understand, you are making it more accessible to a wider range of people. This not only benefits people with disabilities but also improves the overall user experience for everyone. 

To ensure your website is accessible, you can follow some simple guidelines such as providing alternative text for images, using clear and concise language, using sufficient contrast, and making sure your website is keyboard friendly. It is also important to test your website with assistive technologies to identify and address any issues that may be present. 

Incorporating accessibility into your website design can improve user experience, increase engagement, and provide equal access to information and services for all. As designers and developers, it is our responsibility to create websites that are accessible and inclusive, and by doing so, we can help to make the internet a more welcoming and inclusive place for everyone. 

About Millennium Agency     

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who creates value that builds emotionally impactful brands that influences your customer’s buying decision, giving you the competitive advantage. As your industry partner for B2B pharma/biotech, technology and manufacturing, our proprietary research-based framework makes a strong impact and accelerates your brand growth. While you focus on what you do best – running your business successfully – our team will build your brand, and drive leads.  For more information, call 877-873-7445 or schedule time here.