So how does Pinterest plan on building users and revenue with promoted pins? Very carefully. Pinterest understands that jumping into social media advertising too soon may have negative consequences for the company, as well as jeopardize its relationship with millions of users. In a news release from Pinterest CEO and co-founder, Ben Silbermann, he stated that promoted pins will be as follows:
- Tasteful. No flashy banners or pop-up ads.
- Transparent. We’ll always let you know if someone paid for what you see, or where you see it.
- Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
- Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.
Given that Pinterest is only in the beginning stages of promoted pins, businesses have yet to be charged for promoted pins. Pinterest is actively seeking feedback from both users and businesses to help enhance and mold promoted pins in its early stages. For businesses and marketers, this provides a great opportunity to help develop a potentially valuable social media advertising option that engages consumers and supports business growth.
Do you have any feedback for Pinterest as they test promoted pins?