Customers expect a tech company that’s responsive, and there’s no better way to interact with your customer base than through social media. Tech companies have successfully used social media to increase brand awareness, make public announcements, and run customer support.

Social Media Branding

The most basic use of social media by companies of all industries is for branding. It’s estimated that 97% of Fortune 500 companies rely on social media. Using social media, you can firmly establish your brand’s voice while promoting your products or services. By projecting an attitude your customers can relate to, you can build brand recognition and loyalty.

Social media requires a mix of content production skills from copywriting to graphic design to video production. Due to the multimedia nature of social media, it’s not uncommon for professionally managed accounts to have more than one person working on them.

Speaking in a unified voice across all your media is important for making your brand seem coherent. It makes sense to have a style guide or protocols to establish how to produce content for social media.

Public Relations on Social Media

Social media is also a great tool to establish who your brand is. With social media, you can clearly state your company’s values. You can do this by promoting events with community partners, posting press releases, and interacting with other users and brands.

There are lots of ways to project your company’s core values with social media. Did your business participate in a charity event? Post the photos on social media. Providing an exciting new service for your customers? Go on a rant about it. Feel the need to comment on the social issues of the day? You get the idea.

Some tech companies have even opted to take to social media before or instead of putting out a formal press release on their website. Social media encourages commenting, which can mean positive reinforcement from brand loyalists or negative commentary by detractors.

Customer Support Through Social Media

Another avenue tech companies have explored is handling customer support through social media. While some companies have used social media as simply a first contact point for support, others have moved their entire support operations to social media.

With many social media sites supporting threaded comments and direct messages, social media is a perfect venue for customer support. Some companies find running support tips on social media convenient because the architecture is built in. No ticketing systems or user interfaces to engineer. With push notification systems and instant communication, it is incredibly easy to stay on top of support requests.

Millennium Agency for Social Media Management

Social media management can be time intensive. One post can result in a wave of negative commentary and press. That’s why it’s important to have the right people managing your social media.

At Millennium Agency, we’ve been managing marketing strategies for our clients for over 20 years. Our skilled social media experts can handle social media, organic and paid, as well as planning and execution.

Contact Millennium Agency for a consultation today.

About Millennium Agency      

Millennium Agency is a national, award-winning boutique branding, messaging and strategy marketing firm for the B2B technology and manufacturing sectors. A top-led women-owned business, we take your brand and vision seriously and build a strategy that helps drive brand success. Our expert team unites creative branding, storytelling and data analytics to accelerate your business growth. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.