Elevate your overall brand image with a new website. Your website should bring your brand’s unique and compelling story to the market, bringing messaging and visual assets together into one memorable, influential, and engaging brand. Millennium Agency’s team create a feeling and experience that transcends a normal brand. Where your website will be visionary, modern, and stunning. But first, why should you update your website? We outline our top 3 reasons you need a new website.

Your Website Looks and Feels Outdated

Your website should be engaging, pleasing to the eye, and put your brand’s best foot forward. If you don’t like the current design, it’s more than likely your users don’t either. Your business should stay up to date with current trends and styles. You won’t be able to sell your products and services if your consumers think you’re stuck in the past. Your website should be simple and clean while giving your customers the information they’re looking for.

It should also include links to any social media accounts and a blog to put more information on the website that will make you seem credible and modern. Calls-to-action should be included throughout the navigation, especially on the homepage so that your customers know exactly what to do/where to go. All of these will enhance the user experience, make your website easy-to-navigate, intuitive, and engaging.

Difficult to Navigate

Are your visitors able to find what they need in two clicks or less? Is your navigation menu simple and straightforward? If not, it may be time for an upgrade. As the web has evolved, so have people’s expectations for user experience and functionality. The User Experience and User Interface (UX/UI) of the website should embody your brand’s story.

A website can also be difficult to navigate if it isn’t mobile-friendly. We recommend testing your website across the latest two versions of all major web browsers (Internet Explorer, Google Chrome, Firefox, and Safari) and mobile devices. With the ever-increasing variety of device sizes and capabilities, testing is of critical importance to ensure total accessibility of your website for all users. If your website doesn’t work on these browsers or isn’t mobile-friendly, it could lead to higher bounce rates.

Doesn’t Represent Your Brand

Has your company grown or evolved? Have you recently decided to rebrand? Have you added new products, services, or employees? If so, it may be time for an upgrade. Your website should bring your brand’s unique and compelling story to the market and give them the information they will need to make an informed decision about your brand. Your website should accurately represent your company as it can accelerate awareness and your brand’s overall growth.

A new website can offer a new avenue for your consumers to engage with and experience your brand. Millennium designs, develops, and executes highly interactive, low friction and engaging websites with a dedicated team of trained professionals. We will create the “wow” factor, building a web design that elevates your brand to the forefront of its market. Contact us today for a free consultation!

About Millennium Agency

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.  Visit www.mill.agency or book time here.