Whether you want traditionally-styled landing pages, or you want to show off the creativity capabilities of your business, cutting-edge website design trends are always being developed. It’s important for your business to adopt these trends as consumers prefer websites with current and modern appeal to them.

Here are a few modern website design trends ranging from website functions and features, to their elements of aesthetic appeal.

Mobile Compatibility

Having landing pages that can operate well on a mobile platform is a must for all new web designs. 2014 marked the year that smartphone and tablet web searches exceeded desktop searches. In 2016, mobile searches accounted for 60% of all internet searches. It is expected that this shift from stationary to mobile internet use will only continue to grow for 2018.


The inclusion of engaging video backgrounds is one of the most effective and current website design trends today. Moving background elements are stylish, attract more attention from the user, and are a great way to incorporate the visualization trend.

Illustration and Hand-drawn Fonts

Injecting custom illustrations into your website is a great way to show a bit of personality. Illustrations can be tailored to your brands voice. Featuring this creative web element adds a fun and energetic appeal to the website, making brands feel more approachable. Illustrations can also work to maintain a feeling of simplicity. The exact type of illustration is entirely up to you, depending on the design and feel you want your brand to have.


This trend involves fading two or more colors into each other. The use of gradients in background design is an older trend that has been revamped in the past few years with vibrant and updated colors by many web designers. Gradients create a depth effect that has been growing in popularity and is expected to continue growing in 2018. This effect has been very successful for many businesses, one of the most popular examples is the latest Instagram logo.

AI Assistants

Having this feature as part of your web design is an easy way for customers to reach out and receive a prompt response. As opposed to calling or sending an email, AI is a great way for your business to interact with and help customers who may only have small inquiries. AI assistants have become increasingly common over the past few years and are expected to continue to grow as consumers seek expedient responses.


While minimalism would hardly be described as a new trend, it’s continued growth and popularity is worth mentioning here. By excluding everything except for the bare necessities on a website, the audience’s attention is shifted towards what is important. This “less is more” mentality works especially well for retail sites, where excessive visuals can distract from products, features, pricing, and more.

What is important to keep in mind is that minimalism doesn’t always mean removing features from a website. Simply tucking options into smaller “hamburger” menus is an excellent example of how websites incorporate all of their features into a minimalistic design, as well as ensure mobile compatibility.


Layering involves placing colors, shapes, or images over each other. Like gradients, layering creates a depth effect. Creating depth through layering is an excellent method for creating an engaging visual experience with a fresh and modern appeal.


While many websites have been designed on symmetrical grids in previous years, asymmetry offers a more creative appeal that many brands are beginning to incorporate into their landing pages. This trend is ideal for any brand looking to show off their creative side.

Keeping current when it comes to web presence is an important part of maintaining brand relevancy and a competitive edge on the internet. If you feel that your business could benefit from a new and modern web design, contact Jessica Chabot, Vice President, Client Services of Millennium Agency at www.mill.agency.

About Millennium Agency

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business.  Visit www.mill.agency or book time here.