Creating a strong marketing strategy can make or break your brand. It’s often difficult to distinguish if a new trend will be a flash in the pan or will continue to rise in popularity. We wanted to note five marketing trends that will shape how brands advertise in 2020.
As voice assistants like Google Home and Amazon Echo continue to boom in popularity and accumulate in living rooms across the globe, marketers must recognize the growing popularity in voice search. 55% of homeowners are expected to own a smart speaker that’s able to draft to-do lists and order products on demand. These devices are gaining with early and late majority consumers are well, with 34% of consumers thinking about purchasing one.
People are happy with their digital assistants – over 93% of people. The same trend goes for other technologies, with 71% of wearable device owners (think FitBit, Apple Watch) plan to conduct more voice searches in the future. All of these combined show that half of digital consumers worldwide could be engaging with voice assistants in the future – making shopping easier than ever.
Instant gratification from brands is more important than ever. We’ve seen the rise of chatbots and live chat in Facebook marketing but also on other websites as well, and 36% of companies use live chat for marketing, sales, or other customer service needs. It’s better at engaging with customers in real time as well as generally being faster, giving consumers the instant answers they want and need.
Not only is chat continuing to be a formidable way of how we communicate (87% of worldwide smartphone owners use messaging apps) but it’s becoming a popular way to begin consumer relationships. During a global survey, 40% of people said chat was how they first started shopping online, and 65% of people from that survey said they were more likely to shop from a business they can contact via chat.
Diversity in Marketing
While this trend isn’t new, diversity marketing continues to be a key part in many marketing plans. One of the biggest reasons is that their market is changing, with the US Census showing that 50% of America’s population will be composed of minority groups by 2024. It makes sense that brands want their advertisements to look like their market.
It’s crucial that brands understand this impact as well – successful campaigns have the impact to not only sell but can change people’s mindsets after a purchase.
Social media’s popularity is rising, but so is cell phone addiction. Originally, 2.82 billion users were projected to be using social media in 2019, but the number proves to be higher – by almost a billion. It’s shown to be a popular tool for marketers and influencers, but 18% of adults cite technology as a significant source of stress. Even big companies like Apple are pushing limits on screen time, with new updates to iOS systems.
65% of Americans surveyed believe that a digital detox is needed in their life, but the follow through is not as strong – only 28% have done so.
Even while people are putting down their phones more and more, there are still creative ways to get consumers to pay attention. An average person’s attention span is getting shorter, but interactive content, like video or a survey, are becoming one of the most popular ways to combat it. 91% of consumers now prefer visual and interactive content as opposed to plain text.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!