Podcasts are an excellent communication tool that can benefit your online customer relationship management and develop your reputation as a knowledgeable industry leader. Often overlooked as an “old school” marketing initiative, we can see that why podcasts work is because they are still an easy and convenient way to connect with customers and those interested in your business and industry. (more…)
Any good public relations initiative is structured around strong relationships and strategic communication. The foundation of these initiatives often starts with a targeted media list that is built based on different criteria including location, industry, expertise or area of focus, and more. The process of building a targeted media list takes time and constant tending to as contacts often change and require updating. (more…)
Having impeccable customer service that is both friendly and timely can be the difference between a business’s success and its failure. This is why customer service is being shaped by social media, where companies are providing 24/7 online support. An estimated 37% of consumers prefer to interact with customer service via social media as opposed to the phone which is why social media customer service is a trend that will only continue to grow. (more…)
SEO is much simpler than you think. The bottom line, the answer to What is SEO? is that it’s the process of optimizing your site so that leading search engines like Google rank it as authoritative and relevant. Ok, so how do you optimize your site? Through well-written content, keyword research, and a little determination to consistently analyze and revise your strategy for better results. (more…)
What’s trending in social media can often shift as quickly as the trends among teenage students. This makes it crucial to stay in the loop with the latest and greatest changes in the social media sphere. (more…)
The keywords you select for your website are crucial to its success. Equally as important is how many keywords you implement into your content. Using too many keywords will send up red flags for Google, but not using enough will not help improve your SEO rankings.
Everyone wants to know the secret social media formula that engages users and builds their online following. A good place to start is by incorporating the 80-20 rule into your social media strategy. (more…)
If you know you need SEO tips for beginners, then you’re probably overwhelmed by the abundance of information. Simply put, SEO stands for search engine optimization, also known as organic search. It is the process of developing website content that is both keyword driven and appealing to leading search engines like Google. The goal of SEO is to rank higher in search engines when users search for keywords that best relate to your content. (more…)
Blogs are an excellent way to connect with customers, display industryexpertise, and build brand awareness. Everyone has their own style and perspective on best blogging practices, but what we find increasingly important is displaying your unique personality. No one wants to read something that sounds like a robot, puts them to sleep half a sentence in, or kick-starts their ADD. (more…)
We’ve all heard the latest and greatest debates over which video sharing app is the best, Instagram vs Vine. Though similar, both offer different features that have stirred up a lot of heated buzz from users and marketers alike. Now that some of the dust has settled, let’s look at breakdown of what each app offers and what their best uses are. Then you can tell us if you’re Team Instagram or Team Vine. (more…)