Instagram vs Vine Breakdown

We’ve all heard the latest and greatest debates over which video sharing app is the best, Instagram vs Vine. Though similar, both offer different features that have stirred up a lot of heated buzz from users and marketers alike. Now that some of the dust has settled, let’s look at breakdown of what each app offers and what their best uses are. Then you can tell us if you’re Team Instagram or Team Vine.

Instagram breakdown:

• Total users: 130 million plus
• Video duration: 15 seconds
• Developed by Facebook, this app features user-friendly video editing; the ability to share to multiple platforms like Facebook, Twitter, Tumblr, and more; and a variety of filters that make sorting and searching videos easier. Plus, let’s not forget where Instagram started, with photo sharing and editing.
• Instagram videos are best used to develop creative campaigns to promote products and services, get a video series started, feature product tutorials, and post engaging, commercial-like videos.

Vine breakdown:

• Total users: 13 million plus
• Video duration: 6 seconds
• Developed by Twitter, this app features videos that can loop; no sharing restrictions and includes an embed code; and being that it is an extension of Twitter, Vine makes it easy to use hashtags, “revine” videos to other users, and manage analytics.
• The best uses of Vine videos are to promote new products through quick teaser videos, respond to fans, blast company updates, promote events, and provide tips, tricks, and how-to’s on products and services.

Tell us what you think. Do you prefer Instagram or Vine?