Today officially marks the one-year anniversary for the micro-video app Vine – Happy Birthday to Vine! Proving that consumers now have shorter and shorter attention spans, Vine is famous for its 6-second videos and cult-like following. Parent company Twitter acquired Vine in October of 2012 and officially launched the app on January 24, 2013. (more…)
Twitter is one of the most popular social networks today with a user base that is constantly growing. Currently, Twitter is a host to over 645 million users, a very large and vast audience. Businesses across industries can expertly use Twitter to connect with customers, send consistent and frequent business updates, and develop brand recognition in the social space. Here are some Twitter Tips for Business: (more…)
Search engine optimization (SEO) is an ongoing process for all businesses but there are a few major factors that weigh heavily on your success and ranking. Learn about these five major Factors That Affect SEO: (more…)
Now that we’re into the swing of 2014, it’s important to make sure your public relations initiatives are off to a good start. This is the time to refresh your resources, generate news ideas, and plan for a successful twelve months until the next year. Here are six public relations tips to utilize in 2014: (more…)
Pinterest is an incredibly visual social media platform that is used by an estimated 70 million users. New research from the Pew Research Center indicates that one-third of women in the U.S. are now using Pinterest. With this rapidly growing audience, businesses are strategizing how they can use Pinterest to reach their customers, but our clients ask – Should My Business Use Pinterest? (more…)
Your customers are your business’s greatest asset. Not only are they the reason you step into the office every day, but they can help your grow your business if you let them. Today, businesses are taking a much more personal approach to how they interact with customers. The massive growth in social media has truly spurred this trend and will only continue to do so.
From different social media platforms like Twitter and Facebook to your blog and personalized photography instead of stock images on your website, businesses everywhere are looking to make an even deeper personal connection with customers simply by showing off who they are.
Here are three ways that customers can help you grow your business:
- Ask them what they want, and then listen. Taking the time to start a dialogue with your customers to find out what they like, don’t like, wish they had, and more when it comes to your business is one of the easiest ways to get insight into you customers. They will often openly share with you anything you want to know. Take their advice by listening and acting on their feedback.
- Learn as much as you can and anticipate their needs. Spend time really getting to know your customers by interacting through social media, blogging, events, and more. When you take the time to learn as much as you can about your customer base, you’ll be able to anticipate their needs and fully meet their expectations.
- If you make a mistake, they’ll let you know it. Every business will make a mistake here and there; use these misfortunes as another learning experience. Your customers will find one way or another to let you know you’ve made an error they’re not pleased about. Always address these issues right away with tact and patience. Learn from the mistake and what your customers expect of you.
How do you think that customers help you grow and learn about your business? Tell us in the comments below.
Looking for tips to produce podcasts? Podcasts are an excellent outlet for businesses to engage with their audiences, share industry knowledge, and spread the word, literally, about their business. What listeners enjoy about podcasts is that they can be listened to on their own time whether it driving in the car, working out at the gym, or lounging around the house. What’s most important to listeners is podcasts of quality that appeal to their interests. (more…)
Whether you’re the chief marketing officer of your company or you work for an agency with clients, you’re going to need to be measuring the return on investment (ROI) of your marketing campaigns. All campaigns need to be measured differently based on marketing goals and some are much easier to track than others. Before you consider how you will track ROI, you must first take into consideration your goals, budgets, and how you will handle reallocating funds if campaigns are not producing the results you intended. (more…)
Maintaining a successful blog takes a great deal of time and dedication. Ultimately, there is always something you can be doing to your blog to make it more interesting, user-friendly, SEO efficient, etc. What is important though, for your sanity and your readers’ enjoyment, is simplifying your blogging process in ways that maximize your time and efforts. (more…)
The importance of brand guidelines in building and maintaining brand recognition and consistency cannot be understated. Whether you have a longstanding brand image or have just rebranded your business, having brand guidelines will ensure that your logo and messaging are consistent across all mediums. There are many ways to do brand guidelines, but some work better than others, depending on how you will use them. (more…)