For most people, Halloween generally means three things; costumes, candy, and scary movies. We are no different here at Millennium Integrated Marketing. In celebration of everyone’s favorite haunted holiday, we surveyed the team about their favorite Halloween traditions and memories and most importantly, all-time favorite candy selections. (more…)

In any industry, the importance of creative brainstorming often takes center stage before you begin a major project, take on a new client, or solve an important internal or external challenge. Regardless of the situation, creative brainstorming can be used to any company’s advantage. When you get your team together to collaborate and creatively problem solve, there are many positive things that come about. (more…)

An important part of utilizing social media to promote your business is managing responses from your audience. Whether it is a current or potential customer, media source, or disgruntled purchaser, all of your responses should be well thought out and timely. Your company’s ability to meet and exceed the expectations of your social media followers will make all the difference when building your audience and enhancing your brand recognition. (more…)

Writing well is only the first step to writing compelling content that will engage readers and drive traffic to your site. When you write for the web, there are specific techniques you can use to develop clear, concise content that will deliver the results you’re looking for, whether it increased readership or new conversions. Regardless of your end goals, here are 10 tips to help you write for the web. (more…)

In today’s saturated market, consumers are often overwhelmed by the abundance of information being thrown at them and many have learned to effectively filter the good from the bad. Marketers have had to take a step back and ask themselves, how do we reach our target audiences in an age of information overload? The simple initial answer is personalized campaigns generate more leads. (more…)

Radio has been an important medium to advertisers for a long time. As technology has evolved though, traditional radio advertising has become less prominent. In recent years, internet radio services that are available on desktop, tablet, and mobile devices have developed into a valuable tool for listeners and advertisers alike. (more…)

We have been as excited as everyone else about the new iPad and Mac announcement, so we chose to do a quick recap of Apple’s iPad and Mac Event held today. The highly anticipated event showcased some improved products that consumers are sure to be excited about. Below is a breakdown of the event’s biggest product unveils and takeaways. (more…)

Google AdWords and PPC can be an overwhelming process, so we are going to review how to develop a pay-per-click campaign and the keys to building a successful PPC campaign. We’ve all been there – searching Google for something and we click the first link that pops up, just to realize it’s an advertisement. Welcome to Google AdWords pay-per-click advertising (PPC). PPC is a great tool for marketers to help generate leads and secure exposure around search terms relative to their business. (more…)

The Google Partners program is a great asset for any marketing or advertising agency. The program allows your business to become a certified Google partner and expert in AdWords through access to online training from Google experts, marketing toolkits, and the ability to connect with other Google Partners. (more…)

When we hear the words augmented reality, our imaginations often whisk us away to some faraway, futuristic place we would probably see in a sci-fi movie. What augmented reality (AR) really is though is an incredible adaption of the real-world and computer-generated reality. Although augmented reality is still very much in its infancy, marketers are taking advantage of the incredible opportunity that it presents to not only display creativity and ingenuity, but spur user engagement. (more…)