Welcome the iPad Air. Apple launched the latest generation of the iPad today, the iPad Air. According to Apple, the new iPad will weigh just 1 pound in comparison to its predecessor which came in at 1.4 pounds. Along with this, the thickness will decrease by 20%. While the resolution has not changed, the performance is being touted as double the previous generations and 72x the graphics performance. The iPad Air will be released as a 16GB version in white, black, and space gray for $499. For those who want more it will also be available in 128GB for $799.

A new generation of retina display computers. While Apple is no stranger to offering the retina display computers, they have made some key improvements in the software and functionality to enhance the retina display line. Shipping out Tuesday, the MacBook Pro 13-inch retina comes with 2.4 GHx Core i5, 4GB of RAM, and a 128GB SSD. Its larger counterpart, the 15-inch MacBook will carry up to 8 hours of battery life and include a quad-core 2.4 GHz Core i7 and 8GB of RAM.

The Mac Pro. While this wasn’t the first we have seen of the fan favorite Mac Pro, Apple did release pricing and an anticipated release date at today’s event. The new Mac Pro defies the concept of traditional desktops in terms of design with its cylindrical shape. However, don’t be fooled by its looks. The Mac Pro which goes on sale in December will cost $2,999, packs a 3.7 GHz quad-core Xeon processor, 12Gb or DRAM, Dual FirePro D300 graphics, and a 256GB solid state hard drive.

What are your thoughts on the latest Apple products? Will you be rushing out to get one for yourself?