10 Tips for Writing Compelling Content for the Web

Writing well is only the first step to writing compelling content that will engage readers and drive traffic to your site. When you write for the web, there are specific techniques you can use to develop clear, concise content that will deliver the results you’re looking for, whether it increased readership or new conversions. Regardless of your end goals, here are 10 tips to help you write for the web.

1. Short, clear sentences. You want to write clear and concise content that is to the point. Steer clear of using fluffy words and filler content that will distract your reader from the true point you’re trying to make.
2. Easy to read format. Keep content left justified and broken up into short, digestible paragraphs that will allow the reader to skim through the content before diving in deeper if they so choose.
3. Use sub-headers to breakup content. To further simplify the format of your content and make it easy to read, utilize sub-headers to give readers a quick overview of your topic.
4. Bold important words and phrases. This will help you make specific callouts to important aspects of your content, again to help the reader make sense of the overall takeaway, especially one who is skimming through.
5. Use persuasive adjectives in your headlines. When you use intriguing adjectives in your headlines, it often snags the reader’s interest right away. Use adjectives sparingly, but to your advantage.
6. Keep keywords and phrases top-of-mind. SEO is important whether you’re writing core content for your site, a blog, or article. Do keyword research and integrates words and phrases into your content.
7. Use internal links. This is a great way to push readers back to your content. Use internal links when appropriate and in ways that will benefit the reader.
8. Include a call-to-action and invite feedback. You should always include a call-to-action in your content whether it’s inviting feedback, visiting a specific site, filling out a form, etc.
9. Make use of lists. In addition to simplified formatting, make use of lists to help breakup content. These make absorbing information easy, especially for those of us who are constantly on the go.
10. Check your facts, link to relevant articles and resources. Always remember to check your facts and use additional resources to support your content. Link to any relevant articles and resources you utilize.

What writing tips do you have when writing for the web?