Google and Facebook have an enormous potential audience, and they are both primarily PPC advertising channels. When developing your online advertising campaign, it’s best to compare the benefits of each, as well as the predicted ROI. Ideally, you’ll want to implement both Facebook ads and Google AdWords to start. (more…)

Mobile marketing is a growing trend as consumers rely more heavily on their phones and tablet devices to search for information. This has made companies more aware of the need for responsive websites and mobile apps to reach target audiences. But how do you know which one is best for your business and your customers? (more…)

When developing your next email marketing campaign, think about what email system is best for you. Do you use an email marketing system at all? If so, which one do you find most effective? There are three major email marketing systems that we suggest using based on the size and email marketing needs of your business. (more…)

Podcasts are an excellent communication tool that can benefit your online customer relationship management and develop your reputation as a knowledgeable industry leader. Often overlooked as an “old school” marketing initiative, we can see that why podcasts work is because they are still an easy and convenient way to connect with customers and those interested in your business and industry. (more…)

The much anticipated iPhone media event has finally unveiled this year’s new generation of Apple engineered smartphones, the iPhone 5C and iPhone 5S. After announcing that Apple will sell its 700 millionth iOS device next month, they reviewed the new iOS 7 features. (more…)

Any good public relations initiative is structured around strong relationships and strategic communication. The foundation of these initiatives often starts with a targeted media list that is built based on different criteria including location, industry, expertise or area of focus, and more. The process of building a targeted media list takes time and constant tending to as contacts often change and require updating. (more…)

Landing pages play a major role in your conversion funnel. This is why a successful landing page makes all the difference when you’re looking to obtain new leads. The true goal of a landing page being to direct website visitors to complete a specific action, it is important to make sure that you are building a successful landing page from the start in order to harness the targeted results. (more…)

Yahoo! Reveals New Logo on Tuesday evening after its 30 days of change campaign. For the past month the company has been assuming a different logo each day, all of which were contenders in the final design decision. The campaign sought to generate enthusiasm and engagement around the rebrand, but did it succeed? (more…)

Given that Google Analytics is one of the most widely used tools to track website traffic, and one our agency uses itself, we decided it would be a good idea for a little Analytics 101. This week we’ll review the ins and outs of the content tracking data within Google Analytics. (more…)

Having impeccable customer service that is both friendly and timely can be the difference between a business’s success and its failure. This is why customer service is being shaped by social media, where companies are providing 24/7 online support. An estimated 37% of consumers prefer to interact with customer service via social media as opposed to the phone which is why social media customer service is a trend that will only continue to grow. (more…)