In this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies. They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on building a strong personal brand and leading with core values.

More about Ben: https://www.linkedin.com/in/codyxschneider/https://benreinberg.com/
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and visit Millennium Agency at https://www.linkedin.com/company/millagency/

 

Linda Fanaras: 

Hi, I’m Linda Fanaras, host of the B2B Brand 180 Podcast and CEO of Millennium Agency. And this is where we talk all things related to branding and business. I’m excited to bring in today, Ben Reinberg. He’s the CEO, chief executive officer of Alliance Consolidated of companies and they provide strategic and investment direction and leadership. Ben knows all about growth strategies. He has billions in commercial real estate, his portfolio, the portfolio is worth billions of dollars. We’re going to talk a little bit about how he has gotten to that place. We’re going to talk a little bit about his own podcast and some personal branding tips that I think you as a. Either an entrepreneur, or a professional, we’ll get plenty of tips out of. So let’s get started. Welcome Ben. Thanks for coming here today. I’d love to learn a little bit about you and we can share that with the audience.

Ben Reinberg: 

Thanks, Linda, for having me. I really appreciate it. It’s a pleasure to be here. And I know I’ll be able to add a lot of value and content that your listeners can take away and see how we can enhance their lives as well.

Linda Fanaras: 

Excellent. So can you tell me a little bit about your business alliance and maybe where it started and how you were able to grow it to such a large portfolio?

Ben Reinberg: 

Well, Linda I, when I was a young man, I started, I wanted to build wealth. And by doing that, I did that through commercial real estate investing. And so we did our first deal. I’m from Chicago. That’s where our headquarters are. That’s you probably hear it in my accent. And I now live in Southern California. And so in Chicago, we started, it was a local and regional business. it started off where you really had to focus on your region, which was the Midwest for us. And then we grew and then we started expanding more to become a national company. And what we do, Linda is we’re office industrial and retail experts. We own and manage commercial real estate throughout the United States. So with that being said, What is important to note is what we are is a fiduciary of capital, and as a fiduciary of capital, what that means is we bring in high net worth of credit investors, family offices from around the world that want to produce wealth with us. We’re in a wealth building business. It’s a marathon business. It’s not a get rich quick type industry. Right now I’m in the prime my career. It takes that long to get to that point. To become a seasoned veteran icon in commercial real estate. You have to do a lot of deals. You have to look at a lot of leases, go through a lot of different economic cycles, which is one we’re going through right now. And so experience matters in our business. And my company, AllianceCGC. com, which stands for Alliance Consolidated Group of Companies, we own, whether it’s retail, office, industrial, and medical office for the past 20 years of our 30 years of existence, Linda, has become something that we’ve doubled down on. We decided years ago that it was important for us. To get involved in a, an asset that’s recession and pandemic resilient real estate. Nothing has been more true than the pandemic that we just went through. Our tenants pay rent. The human body never goes out of style. That’s something I say consistently, whether I’m a guest on a podcast, my own show to my staff is the human body will never go out of style. So what does that mean? That means that everyone needs to show up to medical services. I’m sure Linda, you and your family, your colleagues, friends, employees, all of us use medical services in some rationale. I was just at the doctor an hour ago. And there is no way I could have had that appointment on telehealth. I had to go in person. And the real estate is really important in medical office. And what’s important about that, Linda, is that is a revenue generating facility that has, it’s an asset that helps assist in producing the revenue for that physician group or practice. Right. So real estate has become prevalent in the medical office space. We’re the leaders in investing in medical office. We also six years ago got involved in veterinary office because the veterinary and office billet business. It has exploded. There’s a lot of public companies as well as great companies that have invested billions of dollars into the veterinarian space. So we’ve got involved in clinics and surgery centers for horses and cattle and any type of animals, lizards and reptiles have become big in the United States. And so we’ve kind of touched them all and see all that as well. We have a brand new fund that we launched called the Alliance Medical Property Fund, which investors from all over the world can invest in and build wealth with us by investing in the number one asset class in the United States, which is medical office. So. That’s what I do for a living. And then I got this side gig called The Personal Brand, which we’ve been working on. And we have some exciting stuff. So I’m on all the social media platforms, Linda, and we do a lot of marketing. I mean, I’ve been writing a newsletter. I know you’re a marketing expert. So I’ve been writing a newsletter for over two decades. And for some reason, Linda, a handful of years ago, they decided to rename it to a blog. So, I guess now, instead of a newsletter, we call these newsletters a blog. That’s what we call them today. Right. So now it’s a blog, and it goes out to hundreds of thousands of people on a weekly basis. We write to different segments. Mm hmm. Whether it be a investor based sphere of influence base. You know, it just depends who’s in our business and our sphere of influence. It goes out to different segments. And then we do a lot of other marketing. I’m doing Facebook ads and meta ads for our new fund. We’re out there marketing. My personal brand. And so the personal brand is a really interesting story to me. It’s really become something I’ve really enjoyed. I didn’t really understand it years ago. So I saw my kids were on Facebook and Instagram and Snapchat and all these. And I thought it was more of a young man and woman’s game. And I realized it’s a way to really share with the world your knowledge, but also drive business to your company. So what we did is a couple of years ago, Linda, one of my friends, employees came to me and said, I really think you should build a personal brand. I said, what does that mean? They said, well, you got to tell everyone who you are, what you’ve done and expose yourself to the world. I said, why the hell would I do that? And they said, well, that’s what’s going to help our leadership team and grow this company to where you want to be. Develop the legacy that you want. But also we feel that with your knowledge, you have a responsibility to share it with the world and your experience. And I kind of sat back for a week and I thought about it and I said, she’s right. And so what we did was to said, well, what, how do, how do we get started on this? I said, well, let’s launch it. Let’s launch a podcast. Let’s first get you on social media. I was already on LinkedIn because Jeff Weiner is from Chicago. So I’m following on LinkedIn and I’ve been on it for however long ago he started that company. I love LinkedIn. But I realized that all these other social media platforms, it was important to be on Instagram and TikTok, and I thought TikTok was just a dancing video, like I did with my daughter when I first started, and that’s what TikTok was, but it’s more than that. It’s to share knowledge and show that you’re a thought leader and expertise. Really help your brand, our company alliance, as well as my personal brand. So we got involved and it started growing and we’ve been doing it for a year and a half and we have a lot of followers and we’re offering a lot of value and a lot of content, whether it be through the company or my personal brand, it’s been very rewarding and the podcast has been tremendous because we’ve brought on some extremely talented celebrities and ultra high net worth individuals that have really created success to significance. And it’s been a way to interact with other thought leaders to provide great knowledge to our audience, whether it’s being and everyone’s in sales, how to improve your sales ability, health. I’m into health and wellness. Everyone that knows me knows I train five days a week and I eat healthy. Health is very important to me and biohacking and all that stuff. And so we offer a well rounded experience. with our brand. So you can look at that. Ben Reinberg lives what he tells people he does. You know, he’s into helping fitness. He tries to get eight hours of sleep as best he can. He’s working on himself. He’s into personal development. So this allows the young entrepreneur that and that inspiration you need to say, Hey, you can do it. Cause a lot of people go and I see, I’m in Newport Beach where I sit in my West Coast office and I see people out there and they’re dressed in suits and skirts and dresses and, and they come up to me and they ask me, I say, how do you do it? How do you, how do you start a business? How do you come from nothing? How do you make it work and happen? And the goal of the personal brand is to help that person inspire them to show them that you can do it. Don’t listen to the naysayers. Don’t listen to people that. are going to bring you down and tell you can’t do it. Find something that you love, not that you’re passionate about Linda, that you love and run forward with it. And these are all the things that I’m sharing on my personal brand. I’m giving people an inside look at my life and our company and what that does. It’s been incredible from a business aspect. Well, what it does is attracts investors into our universe. People want to invest with us. They said, well, how, how do I get involved with Alliance? You know, how do I get involved with Ben and his leadership team and staff? Cause our leadership team has 200 plus years of experience, the great experience to come into our universe as an investor, and then, you know, people that want to sell us properties, people that want to buy properties from us in our portfolio, or whether it could be, I have people that call me just for business advice. I’ll be on a podcast like this and we’ll end up. One of the most rewarding experiences I get is I’ve had young men and women reach out to me on social media and I respond to people. I’m very responsive and they say, Hey, can I have 10 minutes of your time? I know it’s extremely valuable. I spoke to a young man the other day. And I changed his life. He’s trying to start a SAS software company. And he’s like, I have no money. What do you suggest I do? And I gave him three things to do and he’s starting to do it. And he said, he called me and said, this was exactly the game changer I need and the inspiration. Those are the things I enjoy, Linda. You know, it’s great. It’s, it’s wonderful to have success in business and to be a leader in what you do. But it’s also how you really make money. If people are looking of how to build a business and grow is serve as many people as you can because the universe will come back and reward you in so many different ways. And I’ve seen that in spades. My career is when you when you help people and you give first, you get so much more. And and that’s really what gratitude is about is being grateful for where you’re at and the ability you have to share with others. And it’s great. It influences people. And you know what? That’s a good example for my leadership team, my employees to see me out there now. I promote helping people, inspires them to follow that lead. And you know what? That’s what that’s when a legacy carries itself. When I step away from this company, I make sure that the foundation of these people that work here understand how we should be moving forward.

Linda Fanaras: 

Yeah, no, that’s fantastic. That’s a great way to look at thing. And there’s always so much reward in helping others. And I agree with you. 100 percent is, start with somebody else first. And it does come back to, it comes back to benefit you. But I do want to backtrack a little bit and talk about your portfolio. A little bit in your investment strategy around that. I’m just curious what do you do with these investors who are, who aren’t that patient, who get very concerned with the cyclical, changes of the market, whether it’s a pandemic that’s impacting the commercial real estate, segment, or whether it’s something else that’s happening in the world. It’s kind of like what you said. It’s a, it’s a long game, right? It’s not a short game and it takes time and it takes dedication. It takes effort, takes, a real belief in it. How do you communicate that to potential either investors or Whomever else you may be

Ben Reinberg: 

speaking to. I love this question. It’s a great question. And the reason why I like it is because you have to educate your investors. So to take a step back years ago, we were one of the first commercial real estate firms to set up a investor portal. Communication to me is everything. And so, we did a webinar last night. We do webinars once a month, me and Dr. Adam Gower do one together. He’s one of the guys in our marketing department. And, it’s all about educating. What’s going on in the market? How does commercial real estate work? You might be an investor and we sell a property within a year or two, and that’s wonderful. But generally speaking, if you look at our new fund and our deals, generally speaking, it’s a five year cycle. You’re in for five years, you get in cash flow. We tell people up front, it’s a diversification play, it’s an alternative investment. So, for example, if you want to be liquid people do buy membership units in our deals. They’ll exchange back and forth, they buy them at discounts, which doesn’t help an existing investor. Right. However, if you’re investing in real estate, you know that you take the good and the bad. Well, the great is you get tax benefits, you’ll get cash flow, you’ll get upside when you invest in an alliance investment where we sell a property for a profit and you get a piece of it. So what I tell investors is it’s a diversification play. So if you invest, say, a million dollars with us and it’s allocated over a lot of properties and get tax benefits, it’s, to me, it’s the best investment in the world, commercial real estate and investing is you have to have patience and I understand people invest in hedge funds, they invest in, I invest in companies as well and software companies and concepts and I invest in different consultants of ours that come in, they have wonderful companies that are growing and they want me to sit on their board and I do so. And so I understand, Hey, I want a certain multiple for risk. I’m not investing in a tangible asset. You can, we’re investing in hard assets. You can go kick the bricks and mortar of every property. That’s in the new alliance medical property fund or any investment. If it’s a syndication, transparency is tremendous. And what I love, what I love about what we do is the transparency. So the core values, Linda of my company’s transparency, integrity, consistency and expertise. Okay. That’s what comes with the alliance package. And so if those are your values, Okay. You’ll align with us. Right? And so we qualify all our investors that come in. We just don’t let every investor invest with us. We want to make sure that we’re aligned with their needs and our needs. So when we speak with investors, our investor relations department, nice to raise equity for years is we ask them, we qualify them. Why are you interested investing, say, medical office in the new Alliance Medical Private Fund? What are you looking to achieve? Well, I want cash flow. I want tax benefits. I want diversification. Everything that we do. Perfect. Great. And they understand. Okay. How long? So well, it could be five years, but if it’s longer, if we extend a fund or extend the investment, we do that to protect our capital, our investors, capital investors always come first. They always work. And what’s really important in our business. I’ll share this with people in your audience, which I think is important. If you are fiduciary of capital, you’re raising money, whether it’s for real estate, residential, commercial, you know, A business, whatever in my company, how we operate, and I could pass this along to you if you don’t value every single penny that everyone made to invest in your business, your company, and your real estate, you should not be a fiduciary capital. That’s a really important concept, Linda, because I think about it coming from Chicago. We have a lot of investors from the Midwest in Chicago, because that’s where we’re headquarters and that’s where we started. And I look at the, I look at the man or woman that would take the train downtown Chicago to go to work in the ice and snow, and you know, this being in Boston, you got to commute and you go to work and it’s cold. And it’s dark and it’s gray in Chicago. You wake up, it’s dark, you go home. And especially at this time of year, in the fall, in Chicago, in the winter, it gets dark at like 4 o’clock, 4. 30. Okay? So you’re living in darkness. You got a family. You’re grinding to make money. Right. And then all of a sudden someone raises their hand and says, you know what, Ben Reinberg, I want to invest 100, 000, a million dollars with you and your company. If you don’t have gratitude for that moment, And that history with your investors. I can’t even fathom why you would be a fiduciary of capital. So that’s, that’s, it’s all communication. So to get back to the foundation of your question is communication is so important. You tell investors the good, the bad. That’s how you last for three decades. Right.

Linda Fanaras: 

That’s great insight that you’re sharing before we go to our next question. I just want to take a moment and thank the audience for listening in today. If you like what you’re listening to, please feel free to like share a subscribe to the B to B brand 1 80 podcast with any of your colleagues. So, I want to also go back to the personal branding component that we spoke a little bit about. What would you say, aside from, building your, your personal brand, what are some of the strategies that you’ve actually taken advantage of that you think has helped you grow? It’d be great to share some of that with our audience today.

Ben Reinberg: 

A lot of the strategies that we’ve seen is just doing videos and sending it to, I have a whole social media team, Linda, that works with me. I have a team for Alliance Consolidated Group of Companies, my companies, and I have a team with Ben Reinberg. It’s amazing how many people we have involved in this whole marketing campaign for our personal brand, our company brand. It’s incredible. And, so there’s a lot of things we do. We do videos and reels of looking for what is the information that people want to know. Whether it be in business, commercial real estate, health and fitness meditation, personal development your mind and body connection. We’ll touch it all. And we’ll look at it from a holistic point. So, it’s providing great content on a consistent basis on all the social media platforms we look at. We started a podcast, Ben Reinberg, I Own It, to add value as well and give the consumer as well as our listener an experience to say, oh, I never thought about that that way. Or, oh, that’s a good idea. Or, wow, what a great way to sell. Or, what a great way to market, etc. And so, and what’s great, I love about the podcast is I’m learning, you know, I learn from different people and we’ve had 20 year old girl on to, you know, an 85 year old man who just dropping knowledge from different experiences. I’m taking notes during my podcast and I’ll reflect back and say, wow, that was a great show because. Here are some of the takeaways we got from the show. And so, also, I’m a guest on podcasts like your great podcast, Linda, you know, B2B branding. And it allows me to be able to share my knowledge and experience with as many people as possible. And so, we have so many different routes with the personal brand, and a lot of it is just getting out there and producing great content and knowledge and helping people and serving people. And when the foundation is serving people, Everything else is easy for me. It’s real simple. And so, it’s just, to me, it’s finding out what is the community, what are people that follow me, what are people that want to be engaged with me, or you, Linda. What do people want to consume? What type of knowledge? Because all I care about with my podcast, all I care about is being on a guest on your show or anyone’s show. I’m usually on a show two, three times a week, minimum, is I want one person. One man or woman to walk away when I’m talking and saying, thank you, you know, and, and serving that person that, because when I was a kid and you know, this as well is like when we had to go look something up, you go to the library, you have encyclopedias, there’s no internet, how great is it for the younger generation to have this internet and podcasts and personal brands where you can follow a Ben Reinberg or someone else out there. Yeah. Of a, of a path that you want to see fit in your career. Exactly. You can pivot. It’s incredible. And so for me, I take on the responsibility saying, well, if I’m going to influence people and be an expert in commercial real estate and finance, how do I enhance these people’s lives to shorten their learning curve? Because I don’t want them to go through what I had to go through to start my business and the ups and downs. And so, and I do the same thing with my kids. And so I share all these nuggets of knowledge that I have. And hopefully there’s something that someone can take away and say, Hey, I want to use that or I want to use that experience. And so for me, the personal brand has been very rewarding. It’s been a short path, but I’m enjoying it. And I look forward to many years of adding knowledge to people. That’s awesome.

Linda Fanaras: 

I think it’s great insight that you shared today. Is there anything else you think that would be valuable to the audience as far as some of the expertise and knowledge that you’ve learned along the way that might help them as

Ben Reinberg: 

leaders? Yeah, being a leader is, is something you really have to develop over time. It’s something I continue to work with, especially with technology, Linda, that’s changing constantly. And the way we do business is, is so, is changed drastically. I mean, we have so many people working remote and hybrid right now. I can’t, I couldn’t even give you the number, okay? And when we hire people, that’s what they’re asking for too. It seems like a growing trend. I like an office. That’s Ben Reinberg. And I like to have some of my staff here, which we have in our West Coast office in Chicago. But it’s interesting because when I was first starting off, everyone was in an office and now they’re not. And so leadership skills have changed. And so the best way I think is establish your mission with your staff, your leadership team and with anyone, whether it be a significant other, your spouse, kids. Friends, colleagues, establish your standards, right? Great standards and live by them. And that’s what a good leader does is here are my standards. Here are the company core values. Here’s our mission. This is what we’re going to. And either you’re on board or you’re not. And that’s what a leader does. A leader leads by example. I show up to work every day. People like, why are you showing up to work? You don’t need to. But I do because that’s my habit. So I live by a routine. I meditate in the morning. I go work out with my trainer. I’m in the office right after it. I got my cup of tea with me. I’m rolling and I’m humping and I’m grinding and I’m that same guy who started when he was 23, Linda. And so I look at all these factors and people say, How do you, how do you create leadership skills? How you become a great leader, consistency, developing your expertise, high integrity, doing what you say you’re going to do. A leader always keeps his word. You can keep your word to yourself. You’ll keep your word to the others. It’s the biggest. Issue I see with people. And so what I see with a lot of colleagues and and employees is they can’t be honest with themselves, right? They’re not fit in our company because they won’t be honest with other people. And so being true to yourself when you say, Hey, I’m gonna do something, and it’s for yourself, you do it. That’s what self-love is. And so it’s a misnomer. It’s something that. People have to develop, but I feel to be a good leader out there is you got to be honest with yourself, you got to be good to yourself, you can’t beat yourself up, you got to take a step back and say, man, I screwed that one up. That’s okay. You just keep moving forward. And, and you got to be resilient. And when I was younger, I didn’t really know these things. I didn’t, I had to bring in mentors and coaches from all over the world. Linda had to kind of groom me to become the man I am today. But I didn’t get her overnight. I had to put in the work. I continue to put in the work. I work on myself on a consistent basis. And those are the things that change. They change you. Because what I realized of a leader and also of a, of a man. Is that when I can be the best version of myself, then I can impact people in a positive way. And so, when I’m happy and I create this environment in myself and in our game, everything else externally takes place. I’m more attractive, I attract people, we attract investors, employing opportunities, properties to buy, different methodologies, different resources, different technology, the list goes on and on. Why? Because when Ben Reinberg is the best version of himself, he can, everyone around him improves. That’s what a good leader does. Yeah,

Linda Fanaras: 

I love that. You know, the two pieces I want to take away, and I agree with you wholeheartedly, it’s like, be the best version of yourself. So once you kind of determine what that is, and that, to your point, takes constant work, because we’re always, faced with challenges or things that we may, have difficulty dealing with. But it’s always trying to overcome that in the best possible way and with the best intention. So I think That’s a great piece of advice. The other one, I just, I do want to backtrack because I think this is really important for businesses is as you determine what your core values are as a corporation, whether it’s integrity, innovation, being authentic, it’s, that’s what really makes up your company. And that’s what honestly often makes up the CEO or the group of leaders that are part of that. And if you bring in those types of people, those types of staff and you attract those staff. You do turn around and also attract those type of clients and customers. And that’s what builds this sort of, I don’t know. It’s like a greased wheel versus trying to find just any client that will, that may want to do business, but maybe they’re not the right fit because that one client. can turn your business upside down. Oh, there’s no doubt. Yeah, and I think companies maybe underestimate that, because when they’re starting out, you know, they’ll just take whatever they can get. But in a lot of cases, you know, that should not be the case.

Ben Reinberg: 

Well, Linda, I’ll give you an example. So, we had years ago, we had an investor, and this is why we’re sensitive to who we bring in that invest with us. And I have a lot of women that work for us. I have a lot of women that are on my leadership team. And a big advocate for, for great women coming in. Okay. I look at the best candidates and we’ve had tremendous women work at Alliance over the years. And we had an investor who was abusive to a couple of women in our investor relations department. And we just kind of booted him out, we booted him out of our universe. Because I called him and I said, I just can’t, I can’t have you investing in our company. I said, either you got two options, when we sell these properties, we’re done. Which we did, we had a couple on the market he was part of, we sold. And that was it. And we never invited him back. And there was a message sent to my staff and to my investors that we won’t tolerate this. You have to align with our values. I don’t care how much money we make, I don’t care what we do, but I’m not going to allow the people that are working so hard and so much time away from their families to generate wealth for our investors, and they’re not going to be treated with the utmost respect and love that they deserve. It’s just not allowed. And so I took that to heart. That was a great lesson that happened when I was a lot younger. I’m 53 that I think that happened in my thirties, low thirties, but it was a great lesson for me because I realized that it’s a privilege to invest in Alliance Investments and it’s a privilege when you have this great, talented group of people that are working so hard to produce wealth and a legacy for our investors and to be mistreated and not show them that love that they deserve. I said, we’re never gonna do this again. And so we qualify people because just like you say, with a bad client, there’s no question is that the energy that people will put off and the negativity it creates toxicity. It does your universe. And so we look at the same thing with employees. We’ve had employees where they become toxic or, or it creates a work environment and I don’t care how skilled they are. I don’t care how much value is. It’s, it will just kill your company. And especially for all the people out there, you’re working remotely is, you know, a lot of people, 75 percent there’s a stat, 75 percent Linda of people leave companies because of a bad manager. Right. A lot of it is just not knowing boundaries and understanding, okay, what are my boundaries established? Okay. Well. If someone’s on vacation, let them go on vacation, don’t bother them. So, different things we do within the company to establish that, and part of it is just having expectations. And so, the world’s changed, everyone’s become a widget now. You want to work remotely? You’re not going to get that osmosis of being in an office, but guess what? You’re going to be accountable with your KPIs and your, growth. And so, it’s just a different world we live in right

Linda Fanaras: 

now. Well, that’s great, Ben. Thank you so much for joining me today. I’d love for you to share how businesses can get in touch with you, either via email or linked in or through your website. So I’ll turn that over to you for a moment.

Ben Reinberg: 

Well, if you want to engage with me personally go to Ben Reinberg. com. You can follow me on all the different social media platforms from Instagram, Tik TOK, YouTube, name it. Feel free to listen to my show. It’s Ben Reinberg hyphen. I own it. It, we drop two episodes on one on Tuesday, one on Thursday at 5 a. m. Pacific. And if you want to, if you’re a high net, if you’re a credit investor, okay, and you’re looking to develop wealth and you’re interested in investing in commercial real estate passively. Look no further. Go to my company, AllianceCGC. com. We’ll educate you. We’ll show you how to invest in commercial real estate. We’ll show you how to get involved with us. How to achieve tax benefits on your investment capital. And so that’s a great way to kind of enter our universe. Just go to AllianceCGC. com. You can fill out a form, invest now. It’s painless. We’ll get on the phone with you. We’ll, we’ll understand. We’ll qualify. You will see if we’re a good fit for you. You’re a good fit for us. It’s not really a sales call. It’s more of an education because that’s what we do. We educate our investors. And so those are the best practices, the way to get ahold of me. And then you know, like I said, feel free to engage with me on LinkedIn or all the social media platforms.

Linda Fanaras: 

Great. Okay. Excellent. So I just want to take a moment and thank our audience today for listening in on behalf of the B2B Brand 180 podcast. I am Linda Fanaras, CEO of Millennium Agency. You can reach us at www. mill. agency or feel free to connect with me on LinkedIn. And just to help our channel grow today, if you like what you heard, please share, like or subscribe. And thank you again for listening until next time. Happy marketing.