Every year, Pantone announces their color of the year. As the respected universal color provider, over 10 million designers utilize Pantone products and colors to brand and design their projects. The goal is to have a consistent, accurate color system across the world that can be replicated and matched with ease. The Pantone color system can be translated across both digital and physical mediums, making it ideal for brands looking to match their digital elements to their packaging and other branded items. Not sure how to harness the 2024 Pantone color of the year? Let us help you understand its value.
Pantone’s 2024 Color of the Year
The Pantone 2024 color of the year is PANTONE 13-1023 Peach Fuzz, which the company characterizes as a “a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration.” The goal of this color is to bring notes of calm and serenity while being warm and inviting. As we enter the post-pandemic world, brands are looking to create a sense of community and welcoming around their products or services, and this Pantone peach color could help you do just that. By selecting a more pastel, muted color for the year, Pantone is setting the stage for more gentle visual designs that are easier on the eyes and evoke a sense of calm and comfort.
The Psychology of How Colors Affect Us
The field of color psychology delves into the impact of colors on human behavior and emotions. Understanding the perception of different colors is crucial, as it can significantly sway consumer actions. Warm hues such as red, orange, and yellow have the capacity to elicit excitement, passion, and enthusiasm. Notably, these vibrant colors are often integrated into the branding strategies of food and beverage entities (think Coca-Cola) and are used in compelling calls to action on websites.
On the other hand, cool tones like blue, green, and purple possess a calming effect and are linked to qualities such as trust, stability, and professionalism (think Duolingo and their signature green owl). In terms of branding, finance, and technology, companies frequently leverage these colors to convey a sense of security and reliability. Black is often synonymous with notions of luxury, elegance, and sophistication, while white is emblematic of purity, simplicity, and cleanliness. So, where does Pantone’s color Peach Fuzz fall? Well, somewhere in the middle, of course.
Harnessing Pantone’s 2024 Color for Your Brand
Although Peach Fuzz is not a neutral color by any means, its muted, soft tones give the impression of relaxation, making it ideal for brands looking to build trust and community amongst their customers. For B2B brands specifically, this can be a great way to add some personality to branding elements. You don’t need to conduct a full rebrand centered around Peach Fuzz, but rather introduce certain elements that incorporate it. This could be done in the form of social media imagery and graphics, marketing materials, website elements, and certainly packaging. Its muted vibes make it versatile for different applications, from food to retail to tech. Tech and biotech brands can benefit significantly from incorporating this year’s Pantone color because it can add that gentler, more approachable appeal that many firms struggle to establish with their complex products or services. By incorporating Peach Fuzz into your tech brand, you position yourself as trendy and “with the times,” driving customers to your brand with the visual appeal and “hooking them” with your outstanding offerings.
What’s Next?
As we mentioned, an entire rebrand with the 2024 Pantone color is not necessary, as it will just become irrelevant in 2025 when the next color is announced. Instead, use Peach Fuzz in materials that have a quicker turnaround time, such as social media graphics and special promotions, new product launches, and simple website design elements. Peach Fuzz should also be considered for internal materials such as employee announcements, calendars, and more. Utilizing it internally can create a sense of community and trust amongst employees and leadership, fostering a more supportive workplace. Whether you like the 2024 Pantone color of the year or not, incorporating it into your brand will position you as modern, trendy, and welcoming.
Not sure how to seamlessly integrate this warm-toned peach into your existing brand elements? The Millennium Agency team knows how to craft content and materials that hit the mark every time. From sleek product packaging design to eye-catching website design, we can craft designs that incorporate Peach Fuzz and reap all of the benefits of the 2024 Pantone color of the year. Connect with our design experts today and get ahead of the game with professional color design.
A Word from Linda Fanaras, CEO & Strategist of Millennium Agency
I must say that Peach Fuzz deserves some attention for its potential as a source of calm and relaxation. Here’s how it’s a “great color of the year” based on its association with peacefulness and self-reflection, especially in the context of 2024:
While the delicate and muted nature of Peach Fuzz evokes a sense of serenity and tranquility, it’s a departure from the bold and stimulating colors often associated with modern life, offering a soothing visual experience. The peachy tones resemble a gentle sunset or a soft flower, bringing to mind natural elements known for their calming effect. This connection to nature can further promote feelings of peace and balance.
Studies have shown that soft pink and orange tones can have a calming effect on the nervous system, potentially reducing stress and anxiety. While individual responses may vary, Peach Fuzz falls within this spectrum, making it a color choice with potential for relaxation.
This year is a great year for encouraging introspection and inner exploration. It invites a quiet focus on oneself and one’s emotions, fostering a sense of self-reflection and mindfulness. This inward-looking aspect aligns well with the growing emphasis on mental well-being and self-care amongst our culture.
Ultimately, color interpretation is subjective. Peach Fuzz’s characteristics undeniably hold potential for creating a sense of calm and encouraging self-reflection, making it a compelling choice for those seeking inner peace and well-being in 2024. So, let’s take 2024 to do some self-reflection while we embrace relaxation. We could all use it.
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About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who creates value that builds emotionally impactful brands that influences your customer’s buying decision, giving you the competitive advantage. As your industry partner for B2B pharma/biotech, technology and manufacturing, our proprietary research-based framework makes a strong impact and accelerates your brand growth. While you focus on what you do best – running your business successfully – our team will build your brand and drive leads. For more information, call 877-873-7445 or schedule time here.
